We never refrain from welcoming the changing surroundings and it’s time to gear up for the latest technologies and trends of travel and tourism speculated to rule 2019 apart from the good old social media advertising trends.
Whether it is a tech firm or tourism industry, digital marketing is dominant in every niche, making the upcoming trends dynamic and unpredictable. The technology is growing with every passing day and hovering on mankind with its phenomenal benefits and opportunities. Through this article, we will understand the digital marketing trends for travel and tourism in 2019.
The Latest Digital Marketing Trends in Travel and Tourism Industry
As per the records of Adobe Digital Insights, 41% business tours and 60% leisure tours are booked via online mode. Hence, the travel industry is encountering with multiple challenges that compel the professionals from the niche to perform as per the needs of the customers. The expectation takes a toll as the technology advances, making the survival even more challenging. Some of the trends to look forward:
- Voice Search & Voice Assistant: – Voice-activated gadgets are increasingly acquiring popularity and on the rise. Whether it is Amazon Alexa or Google Home, every sector seems struck the chord with this technology. Though visual supports have its importance, voice search and assistance adds a zing to the comprehensive experience, making the booking procedure exciting.
- Virtual Reality- Whether you call it VR or Virtual Reality, AR or Augmented Reality, AI or Artificial Intelligence, and other fancy names, these are here to stay for long. This phenomenal technology understands the behavior of the consumers on the internet and act as per the same to spike the satisfaction and ensuring to provide just what they are asking for. Gone are the days when Google local listing was the ultimate way to make the business stand in the crowd. Now, the internet understands the pattern of searches and retargets the display advertisements in various sites to make the business stand out.
- Personalization- Every person in the modern world looks for a unique solution that allows him or her to enjoy the destination in a personalized way. Hence, your responsibility is to offer them a unique experience on the go, no matter whether it is a business trip or a relaxing getaway. In fact, personalization has become an important trend in the tourism industry, which can now be achieved easily through digitized ways.
- Recognition Technology– This technology has great potential in the travel sector that includes facial recognition, fingerprint, retina scanning, and other biometric identification procedures. The technology came into the light a few years back and is embraced by the major industries to fulfill the needs for security, authentication, and law enforcement.
- Map listing– Whether you are thinking to embrace Google Map, Bing Places, or Yahoo Local, this has magnificent output in this industry. Not only this helps showcase your business in the locality but also makes it shine through the odds of the competition. Ensure your business is also enlisted under Google my business page to let the locals know of your business.
- Review– Nothing can beat a list of good reviews accumulated from the existing customers. This helps in gathering confidence of the new customers while ensuring to allure them to try your services. Post the reviews in your social media page or web page to give your business a boost it needs. You can also check on the paid campaigns to make the effort prominent.
- Content Marketing– There isn’t a soul who is not inclined to explore various destinations. Make the people aware of various places through travel blogging that entertains them while giving a push to try your services. Also, make the most from the blog management, which has spectacular potential.
- Illustrate your Services– Images play an important part in Instagram, Facebook, and Pinterest, which are dominating the modern lifestyle. Dazzle your profile with prolific images to give your marketing endeavors a positive turn.
- Utilize the Festivals– Holidays and happiness amalgamate together in the festivals. Make the most of this opportunity by offering the customers alluring discounts in New Year, Xmas, and others. Also, promote the same in social media platforms like Facebook and Instagram to make it popular.
- Destination Videos– Pictorial presentation of any destination adds life to your effort. However, a video is the ultimate way to make the customers realize the essence of any destination. Post the videos along with the travel blogs or social media page to make it count.
Embrace the Latest Digital Marketing Trends
Now that you are aware of the upcoming and current trends having the potential to fuel the development of your business, you must develop your unique progressive digital strategy. This will ensure to get maximum attention in the market on a subtle note without shouting your brand and services, which builds trust in the customers, leading you to inevitable success. Also, it is crucial to keep the existing technologies like search engine optimization into account to strike off the chances of low traffic.
Connect with Skyram – best digital marketing company in kolkata or request for services to make your business sing in line with the latest trends and technologies. Contact us so we can design a perfect plan to make your travel and tourism business best in the industry with overwhelming customer satisfaction and phenomenal testimonials.
