In recent years consumer behavior has changed with evolving technologies in the digital era.
Nowadays, you have a website for everything. From nail arts to social campaigns there are websites owned by big enterprises as well as small companies. Yet, there are hundreds of businesses behind the times.
According to Adaptive Marketing, in 2017, 97% of people searched online to find a local business near them. Therefore, if you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website.
Still not convinced? Here are a few reasons why you need a website for your business in 2020.
Websites offer social proof
Customer behavior mostly depends on what you have to say about your own business.
No matter your brand got a 5-rated star on Google or Yelp, people are always interested to find out what your view is about the brand. Having a website will provide certain information that won’t be available otherwise. Impressed buyers, live images, live testimonials, these are sort of social proofs to get people interested in your company.
According to Beam Local, in fact, 56% of people stated that they won’t trust a business without a website.
Websites can control the narrative
Being in a public forum is difficult especially to control what people say about you. However, with a website, you can influence your brand perception by writing your own story.
According to SEOTribunal, there are 5.6 billion searches on Google per day, and 63,000 searches per second on any given day. So if you don’t give an effort to make your business more relevant online, there might be a chance that you are losing business to your competition!
Websites generate more ROI
As mentioned above, with 63,000 searches per second can you imagine how many people might be looking for services you provide? A search engine optimized website lets you be in front of thousands of more potential consumers without spending much. It can help you reach a wider target audience for promoting your services or products.
A website can help showcase your expertise and better position your business. This, in turn, helps you to generate more traffic to your website.
Making a website is not that expensive
It may sound all glamorous & expensive, but in reality, with so many tools in the market, making a standard website doesn’t cost that much.
There are so many website development companies, like us, who can provide a great user-interactive website within a moderate budget.
Of course, later you can always improve it as the cash comes in. If you’re planning to market your business, a website should be your first priority.
Website can overpower social media
Facebook claims that people in 2018 spent 50 million fewer hours on Facebook than they did the year before.
This might the fact that social media is fading in its reach. Therefore, many companies are now switching to building websites instead of relying on social media networks only.
Website can showcase your offers
The website gives you full control of how to run your business online. You can add offerings with features but also provide short video tutorials or downloadable PDF instructions. You can also highlight your awards, testimonials and all the features that can alleviate your visitors’ pain points.
A business website can give you a competitive edge
Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews.
Having a cool website with the right keywords will earn you proper visibility online, a great way to challenge your competitors.
How to start your website?
Now that you have all the reasons why you need a valid website here are some tips to get started.
Choose a Domain Name
Very important.
If you are lucky you might get a domain name based on your company. If it is not available, you can choose a domain name that reflects your business line. Make the domain name catchy and distinctive.
Decide what kind of look you want for your website
This will be completely based on your company’s service & your target audience. Of course, if you are a fashion designer your look would be very different from, say a security agency.
Find a website designer & developer
An efficient designer & developer is the sole behind an impressive website. It is best to hire a design & development company as they would have all the required services that you need.
Make sure your website template is easy to navigate and doesn’t resemble your competitors. After all, you don’t want your business to look similar to your competition.
A full-fledged market plan to promote your website
A website is like a product. You need to optimize it & promote it well enough for your viewers to navigate it.
Hire a digital marketing agency that knows what exactly they are doing. Discuss your vision, your business plan & target audience & they would customize a well comprehended digital to promote your brand.
Remember, a website is an integral part of your branding. So the more you invest your time & energy to make it perfect, the more it will fetch you results.
Having a professionally designed, brand-differentiating website is critical to increasing sales, boosting the bottom line, and growing your business.
Have you cumulated a website yet? Or need your website updated?
Contact Skyram Technologies We will not only provide you with a well designed user-friendly website but also will give you the perfect plan to promote it. Connect with us here.
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