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Every business demands an appropriate exposure in order to receive the deserved attention. Marketing has been an integral part of every business regardless of the genre it belongs to. Not only it offers it the rightful manifestation but also highlights the USPs.

However, the challenge is to select the most relevant mode of advertisement. Previously, the administrators followed the marketing techniques that didn’t involve any kind of digitized platform. With the passing time and advent of the latest technologies, the mode of advertisement has taken a fresh turn. Now, the digital marketing platform commits to extract the most from your investment and fetch the greatest ROI.

To be precise, the era of digital marketing is gradually taking over the existing systems and proving its worth. Being a businessman, you seek the finest way to elaborate your business within a short span of time. Hence, it is natural to feel ambiguous between the traditional and conventional mode of advertisement. Through this article, we will understand the basics of both the modes of advertisements and which one will suit you the best.

What is Digital Marketing?

Marketing is the key to achieving success in any business. Hence, you must never step back from exploring the niche in an elaborate manner not only to enjoy the most from your investment but also to make the chores easier for you. Digital marketing is the holistic exhibition of the items belonging to your brand.

Also, it targets to optimize the presence of the items to reach the peak of success. Digital marketing delivers the advertisements through various digitized channels, which are as follows:

• Building up your website
• Social Media Marketing
• Search Engine Optimization (SEO)
• Pay-Per-Click Advertising (PPC)
• Email Marketing
• Content Marketing
• Affiliate Marketing
• Display Advertising

What is Traditional Marketing?

In simple terms, the conventional marketing method has been in existence since the advent of the concept of marketing. The brands were promoted in a mundane approach without the scope to reach a huge portion of the people. Some of the traditional marketing channels that have been in use in this mode of marketing are:

• Newspaper
• Flyers
• Radio
• Television
• Billboard advertising along roads and highways
• Magazine Ads

Benefits of Digital Marketing over Traditional Marketing

Digital marketing has invited a lot of pros as well as cons. The traditional mode of advertisements was free of keywords. On the other hand, the roots of the digital marketing were unruly. Though the digital marketing is younger in comparison to the traditional marketing techniques, it offers unmatched opportunities. Let us check the top 11 benefits of the Digital Marketing over Traditional Marketing:

1. Reduced cost– Greater ROI can be achieved through the digitized channels as the costs associated with the printing and paper have depleted remarkably. Also, the need to publish newspaper ads has reduced as your brand can receive undivided attention in the social media platforms. This has reduced the budget while enhancing the scopes of visibility.
2. Non-intrusive– People don’t buy the newspapers to check the advertisements and feel irritated when the news is interrupted by the advertisements. On the other hand, the digital platform offers the flexibility to see or ignore the ads as per the feasibility. This leads to the enhanced conversion of the potential clients.
3. Higher exposure– You can’t be sure of the channels watched by most of the people or the newspaper that the maximum people purchases. On the contrary, the social media network is embraced by a huge number of people, ensuring to take your brand to most of the people.
4. Higher engagement– Traditional mode of advertisement never allows you to establish a two-way communication with the clients. On the other hand, the modern pattern of marketing enables you to interact with the clients, ensuring greater engagement. This ensures a prominent brand presence amongst the crowd of numerous other brands.
5. Easy analytics– It is inevitable to measure the rate of success in any mode of advertisement to ensure the process of approach. Through the traditional platform, you can only put an effort and investment to make your brand visible to the clients. On the other, digitized adverts can be judged smoothly and if required, the tactics can also be altered.
6. Strategy Refinement– Do you believe that your strategies are not working? Aren’t you enjoying the expected ROI? Will you opt for another strategy? These are the most common reasons for concern when the traditional marketing is implemented. On the other hand, the success of the strategies can be measured without having to feel ambiguous about the scopes of success.
7. Quicker publicity– Ads in newspapers, radios, or television never fetched an instant result. On the other hand, you needed to invest in a recurring manner, without knowing the outcome of the same. On the other hand, the digital channels produce instant outcomes regardless of the positive or negative feedback. Even if the strategy is not working, you get a scope to change the same without having to invest further.
8. Non-Interruptive– The audience enjoys the freedom of choice whether or not to check the advertisements, which doesn’t interrupt the ongoing activity of the clients. Not only this enhances the satisfaction but also allows them to continue the activity without any disturbance. Rather, the forceful advertisements being shown on the TV irritates them, adversely affecting the brand.
9. Good for All Stages– Whether you have started a small business or already have an established one, digital marketing offers an appropriate scope for every stage of business. On the other hand, the traditional marketing approach offers advantages to the bigger brands while the smaller or start-ups are left behind.
10. Real-time result– In traditional marketing methods, handing over the pamphlets, ads in the newspaper, and others never promised a particular time to produce the desired result. On the other hand, Google Analytics can seamlessly measure the number of visits, offering an instant result. In fact, the rate of conversion can also be measured along with the bounce rate.
11. Brand development– The brand image is a crucial part of marketing as the logo succeeds in reaching a greater portion of people seamlessly. Conventional marketing doesn’t give you the scope to explore a wide niche of the market due to a depleted frequency of advertisement. On the other hand, digital marketing successfully promotes brands through the social media network or website.

Advantages of Traditional Marketing

If you feel that the traditional style of marketing was worthless and never offered any advantage to the businesses, you are under a wrong notion. This mode of marketing has been in use since the concept of advertisement came into existence. Though the traditional pattern is dominated by the digitized channels, it is bestowed with certain advantages, which are as follows:

• Target Local Audience– Local audiences can be seamlessly accessed through the traditional mode of marketing. Radio, newspaper, pamphlets, and hoardings are the best way to let the local residents know about your business. In fact, the mailbox flyers also help impose a deep impact on the minds of the people who are seeing a particular service or product in the vicinity.
• Materials can be preserved– Digital marketing is synonymous with hard copies, which can be preserved for a long period of time. In fact, when you start to believe that the outcomes of a particular strategy have worn out, you may receive a potential client from it. Also, the customers can check the ads again and again.
• More personal– The marketing approach through a conventional method touches the personalized segments of the people. This allows the brands to reach among a greater number of people without any exception.
• Simpler process– Previously, people were not inclined towards the digital platforms. Besides, the traditional modes of entertainment and marketing were easy to access. With the introduction of the digital technology, the procedure to reach the advertisements have become complex. This doesn’t allow all the people to realize the importance of the same.

Summarizing

After understanding the benefits, shortfalls, and attributes of the digital and traditional marketing in a comprehensive manner, it is time to decide the strategy that is suitable for your business. You will be amazed to learn that both are accomplices of each other. To be precise, it is not possible to operate one without the other. Even in the digital form of marketing, you prefer taking help from the hard copies to seal the presence of your brand in the mind of the customers. Not only it strengthens the relationship with the clients but also reduces the cost of putting up an advert in the traditional modes of entertainment.

Therefore, it is suggested to approach the business with an amalgamation of both the strategies. It will aid in embracing the advantages of both while discarding the disadvantages without any hassle. In simple terms, the hard copies will strengthen the foundation of the marketing and digital platform will reduce the investment of the papers and printing.

Are you looking forward to learning more about digital marketing and the process of designing effective marketing tactics, get connected with us now. We, at Skyram Technologies, offer unparalleled ways to transform your business. Let us help you in achieving your goal seamlessly.