Technology is an important tool that is taking us forward. It has helped us in creating many jobs that didn’t exist five years ago. The nature of education too has changed in the process. In other words, educational degrees are no longer location-specific.
Many online courses are created for the benefit of students in different locations. This is good news for students because the education system is expanding its horizon. As a result, higher education institutions are taking the help of digital marketing agencies for strategies.
The digital marketing agencies are helping the educational institutes to communicate with more students online. It is helping to connect with industry experts and stakeholders to build a strong brand image. Today, more and more people are using digital mediums; as a result, digital marketing has become so much important.
Digital marketing has become important for the educational sector because students have the highest internet usage. Digital marketing helps in targeting and re-targeting. Here are the top 10 digital marketing trends that educational institutions need to use.
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A good website
At this time, a proper website is going to be the first point of contact. Most of the students like or dislike an institute based on the website. A well-designed website helps the students get an idea of the college campus and facilities.
In addition to it, the website should give the students an idea of the courses. There must be enough details on admission, fees, and other facilities. This will help the students a lot.
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A strong social media presence
It is true that the students of this era are interested in social media. Most of them are active on many platforms and influenced by it. These platforms influence the decision of students a lot.
This is why it is important for educational institutions to have a strong social media presence. It helps them to connect with students in a better way. An institute should be present on different platforms because it increases its fame.
Regular posts on different platforms work as proof that the school/college is a genuine one. The posts can be on anything. It could be on the activities of the college, success stories of students, programs held in the college or school, and more.
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Online seminars by different experts
You cannot deny that students these days are curious about everything because they learn through their curiosity. They want to know the details and therefore the schools or colleges have to bring the sources of knowledge to them.
For instance, colleges and schools can arrange online seminars. This will help both college & students. In addition to students learning from it, the college can promote their services.
There are a lot of colleges and schools that increase admissions by using online seminars.
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A website for mobile devices
A website should be a source of knowledge for students, but most importantly the students should know why they will choose you. This is why schools and colleges need a website for mobile devices.
Most of the students use mobile phones these days. It has become very common. Therefore, if the website doesn’t look perfect in mobile devices you will certainly have a disadvantage over other schools.
In other words, a school or college needs a mobile-optimized website. If you don’t have a website for mobile devices, you will miss out on a lot of students.
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Using Google search in the best way
Google is the most popular search engine at present. We all use Google search to get details on the things we don’t know. Similarly, students too use Google search to know about schools, colleges, and a lot of other things.
With the details from Google about their schools and colleges, they decide which one to choose. So, it is important for the institutes to feature themselves in the search engine results page.
The institutes that rank on top of the schools and colleges that are present on the first page of the search engine results, catch the most attention. Students then visit the website of that school or college.
In this way, schools and colleges get a large number of admissions. However, to get placed on the first page of Google search results, it is important to take the help of a digital marketing company.
There are a lot of tricks to get ranked on the first page of Google search results. For example, you need proper research on keywords and create many contents with them.
Similarly, there are many other tricks that help you get ranked on Google search results page. An expert digital marketing firm can help you rank on the first page.
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Email marketing for schools and colleges
A lot of us think that emails are not important for marketing these days. But, this is not true. Most of the professional interactions are done through emails.
Therefore, schools and colleges can use emails to send details on courses, promotions, and more. Email marketing is useful to target the audience. Here the students are your audience.
The emails work as a brochure to share the details of the school and college. However, to send emails it is important to have a database of students’ email addresses.
To create such a student’s directory you need the help of a digital marketing firm that tracks the visits on your website. The experts can create beautiful landing pages for the website where the students will feel interested to share their email ids and contact details.
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PR for schools and colleges
PR is also known as public relations. This is very important for schools and colleges because their reputation depends on it. Keeping a proper PR for schools and colleges helps them to have a strong online presence.
Just like any other business, PR helps in increasing traffic to the website. Therefore, every school and college should have a proper PR strategy.
To increase PR activity, the institutions can look for guest posts and submit articles in reputed third-party websites. This helps to increase the credibility of the school or college. As a result, the admissions increase.
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Educational blogs and posts
The blogs are important for two reasons. Firstly, it is a source of knowledge for students. Secondly, it is a tool for marketing.
In other words, the institutes that blog on a daily basis can connect better with students. The blogs increase the online presence and credibility of the institute.
Most importantly when the blogs show up on the search engine results page, they increase the chances of admission. However, the blogs have to be written by expert web content writers to make sure the use of correct keywords.
In addition to that, the readability factor plays a vital role in ranking content higher on Google. Getting the blog posts written by a professional will increase the chances of your website getting rank higher.
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An admission bot or a personal assistant
Students visit many websites of schools and colleges at different times and through different mediums. However, not all of them choose to get admitted. The reason is they don’t get the details they want.
In addition to that, not everyone is comfortable talking with a customer support team. But, a chatbot can work wonders. Institutes can add a personal AI assistant to talk interact with anyone who visits the website.
This will create a smooth admission process and increase conversions.
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Live streaming classes for students
Live streaming is trending nowadays; therefore schools and colleges need to use it. You can host a session to address different questions from students regarding fees, courses, and admissions.
In addition to that, the colleges can take the help of professors and faculties to influence the students in taking decisions.
This is how digital marketing is used for schools and colleges at present. In conclusion, we can say that every school or college should use these trends to attract the number of students and increase admission.
