To start with the meaning of the phrase ‘social listening’, we can say that it’s the process of understanding the online reviews and conversations of customers, online or otherwise. According to pioneering digital marketing agencies in Bangalore, this helps to get an idea about how the customers feel and think about the services and/or products offered by the company. Then you analyze the data to get better insights on how can you make your product/services more appealing.
How to Get Started?
Social listening is a detailed process, but it can be described in two simple steps:
- First, you need to use social media monitoring. This is keeping tabs on different social media platforms. Also, it helps to keep a track of the mentions of your brand or company, your competitors, products, and keywords related to the business.
- Secondly, now is the time for social listening. This is done using the analytics that you have on your brand from flying reviews and conversations. You can now put those into action. It can be as small as solving a customer’s problem. Or it might be as big as changing the entire brand positioning.
The Basics of Social Media Monitoring
On a greater detail about the steps preceding social listening, social media monitoring plays a big part as well. Let’s say you are a digital marketing company with various branches throughout India. Now in order to monitor the customers’ experience, you have to keep a track of their responses on the internet.
A customer tweeted that they liked the services of the digital marketing agency in Pune? Or they disliked the services of the digital marketing agency in Hyderabad maybe? Or they just posted their day at the digital marketing agency in Bangalore. All these metrics – like brand mentions, industry trends, competitor mentions, and relevant hashtags, are all kept a track of.
Social media monitoring has an indirect contribution to social listening. However, apart from that, it is great for other tasks like A/B testing campaigns and monitoring ROI.
What Should You Know about Social Listening?
So now you have all the trends, analytics, and other data on the customer’s reaction to your services offered. This is precisely where social listening can help you to turn your game around.
Social media monitoring looks at the more factual part of the data collected. Social listening works to know the mood which urged the people to come up with such comments. This online mood is widely known as ‘social media sentiment’.
When you understand this, it helps to keep yourself updated about your company’s interaction with the customers. Also, it helps you to look at the shortcomings of your competitors. Thus, you can work on those aspects as well to have an edge over everyone else.
Location
Also, knowing where you are located can help monitor the engagements as well. A digital marketing agency in Bangalore can expect more engagement than a digital marketing agency in Pune. Whereas a digital marketing agency in Hyderabad can be a good competitor to the one in Bangalore. So, depending on where you are based, you can monitor the number of engagements. And then work on them to improve it if you feel like it’s not enough.
How to Respond
Going back to the previous example; If social media monitoring had counted 5000 tweets about the digital marketing agency in Pune, 3000 about the digital marketing agency in Hyderabad, and 6000 about the digital marketing agency in Bangalore, then in order to know what has to be done, you have to look beyond the number and more towards the reasons behind the tweets.
Maybe in total, the positive reviews outweigh the negative ones. So, you can start with a little appreciative remark to those who were happy with the experience. In case of a disaster at any of the branches, you can ask the customer individually through direct messages.
Or you can use the public platform as to where they expected you to be better at your work. If you already know the reason for the discontent, you can work to make sure that issue is sorted. Then address the issue and the fact that it’s solved on social media platforms.
Tools to Start with Social Listening
1.Hootsuite
Hootsuite is your to-go if you want to keep it simple and yet, effective. The effective part is that you can set up social media streams that monitor conversations, hashtags, and keywords. The simple point of it is that you can respond to conversations and mentions in a moment from a single dashboard without having to mess with every social media platform.
You can also follow potential customers or social media influencers. Use their help to spread brand awareness and even collaborate with them.
2.Adview
Adview is made specifically for Instagram and Facebook advertisements. Its specialization can monitor up to three separate Facebook Advertisement Accounts over unlimited pages. Additionally, you can also see the analytical insights on your Instagram and Facebook advertisements. This will help to check where the engagement is more. Also, you can access it from Hootsuite itself, so it is like a complete package again.
Hootsuite Insights (powered by Brandwatch)
You know about Hootsuite, now it is time for Hootsuite Insights. This goes even beyond Hootsuite and offers data from 1.3 trillion social posts in real-time. You can filter your search for specific dates, geographies, or demographics. Or you can save Boolean strings or keywords to find patterns and trends that you might have missed with social monitoring. This helps you to have a deeper knowledge of your brand’s social media sentiment throughout the world with ease.
ReviewTrackers
This simple tool allows you to monitor reviews from more than 50 websites like Google maps and TripAdvisor within 15 minutes of being posted. Integrating it with Hootsuite, analyzing reviews in the stream while filtering them is simple. On top of that, you can share great reviews of your company on all your social media with a few clicks.
In a Nutshell
Social listening can help you route the traffic towards yourself by just paying more attention to what is already on the internet. There is no better way to boost your business with simpler steps than social listening. Also, there is no way more effective than this as well. So, what’s the wait for? Let’s get started!
Get in touch with Skyram Technologies for the best digital marketing & social media management. Also, don’t forget to check our new all-round social media tool Social 30. Get access to a full month of social content, 12+ calendars, 5000+ pre-built assets, 30+ business industries.
