Being a business organization you have to consider customer retention as the main goal of your digital marketing strategy. Whatever you do, if you cannot retain customers, there is no value in getting them.
There is no business that can reach the revenue target using only previous years’ receipts. This is why you have to think again. popular digital marketing agencies in Bangalore say that you can make your customer’s pain points your top priority in your content.
Did you know that 78% of the top-performing content marketers use content in creating loyalty in existing customers? At the same time, the same content approach to win new business, will not help you to keep connections warm, especially after the post-purchase excitement has cooled.
However, you have to go that extra mile to sustain their interest and also empower them to exert their influence. Here is what you and your customers get from loyalty content.
1. Financial Incentives
The revenue perspective is the first thing. Did you know that it could cost you 5X times more than to keep an existing customer? Also, according to digital marketing companies in Mumbai, an increase in customer retention just by 5% can lead to a 25% to 95% growth in profit.
2. Upgrading & Upselling
When your customers are already happy with what you gave them the first time, then it is easy to approach them with add-ons that will scale their success, increase their capabilities, or other offerings which will serve their any other needs.
3. Trust in Brands
Trust is a hard-earned community these days. But once your customer starts to trust you, they get willing to influence the decisions of other prospective purchasers. on the other hand, if you don’t reinforce their trust, you will be putting your retention rates in trouble.
It is important to remember that the bar for loyalty is getting higher. According to the best digital marketing companies in Delhi, every brand tries to get customer loyalty simply by sharing out reward points when anybody downloads their app on a phone.
When the trick of giving out exclusive deals and discounts fail, brands often fail to come up with a proper marketing strategy. Remember that, today’s customers have a lot of options. Online reviews, social referrals, comparison shopping tools, and so many other elements influence the buying decision of a consumer.
The pioneering digital marketing companies in Bangalore say that here is where loyalty content comes into play. This is how the digital marketing companies in Delhi use loyalty content to keep hard-earned customers.
1. Start in such a way that it starts like a good friendship
First things first! Your competitors can be anywhere and everywhere. So how can you keep your customers loyal? Use content!
As a brand, you have your unique features and so does your content. Present your content in such a way that your audience understands that you feel their pain points and you have a solution for that.
However, the catch in this is the presentation. You have to present your content in such a way that it doesn’t sound too much sale-sy, yet it makes them realize the importance of your service or product.
2. Don’t go out of sight because that’ll take you out of mind
Remember that if you are taking an extended leave of absence from your audience, that will never make their hearts grow fonder of you. The best digital marketing agencies in Mumbai say that if you have to stay on top of the mind of your customers, you have to use your content to show them that your business is willing to do more than just sell them.
For instance, you can use an exclusive range of content for your customers. These include:
- A personalized thank-you video or just a demo video of getting started.
- Creating email campaigns that will deliver updates along with inspiring examples of your business.
- Live events or virtual events will give them the chance to connect and ask questions. They will also share their ideas and experiences with other customers as well.
SaaS companies master this technique. Here is a welcome video from Airtable that shows multiple use cases for the tool.
3. Listen to their struggles and support them
Remember that your product is the answer to your customers’ prayers, but it doesn’t give them everything they want. Monitor the feedback channels and the customer service call logs to check for any distress signals.
Also, the best digital marketing agencies in Delhi say that you should proactively create content anticipating customer problems and offer them solutions for common pain points. Use positive experiences of other customers to extend the value of your product. For example, you can use a user product review, customer testimonial, or a fan-submitted video.
4. Treat your customers like VIPs
Every customer wants to be seen and respected by the people they admire. This includes the brands that they prefer. make your customers feel special, recognize their contributions and accomplishments along with the status of being one of your valued customers.
Being a professional digital marketing company in Mumbai, we can say, when you create personalized content, it speaks to that desire for acknowledgment and gives them the recognition they want. Divide your newsletters by customer type, area of interest, and frequent searches of your target audience. Customize how your visitors navigate and get relevant information from your website.
You can simply tag your customers to make things easier for them. This shows that you value their time, their contributions, and their interest in your business. Another way to use content to your advantage is to let them disclose the kind of content that they want.
For instance, if you check Netflix or Amazon, they excel at this. Suppose if you start watching something on Netflix, it will share an email with you or notify you how you like the show or the movie. Based on the feedback, it offers more accurate recommendations the next time you log in to Netflix.
5. Get Emotional
Now that you started treating your customers like VIP’s don’t forget what the “P” stands for. Your customers are human beings with real emotions and choices. Their transactional needs might change but their emotional needs are much more universal.
According to premium digital marketing companies in Mumbai, you must tap into their human feelings and experiences. Create moments that aim for the heart and you shall give them a stronger sense of what your business is all about. For instance, check this example from Oreo.
Regardless of what you feel about the issue, you cannot deny the emotional power this story packs about parental love!
Some Final Words
Always remember that content that respects customers, will always retain customers. When you create content for any customer, always think from the customer’s perspective. Are you able to connect with your audience?
If you can, then your customers might, but if you can’t then your customers will surely not connect with your content. That’s why you need the help of professional digital marketing companies in Delhi to help you with your content creation.
