To have a good business plan, it is not only important to focus on your company to the fullest. But also to have a good idea of your competitors in the market for multiple reasons. From being inspired by their ideas, or maybe avoiding their mistakes, or just improving your strategies – it can always give you an edge over your competitors.
Whether you are a brand based in the city like a digital marketing agency in Ahmedabad, or maybe a digital marketing agency in Mumbai, or a digital marketing agency in Hyderabad, or a multinational company – keeping information and analyzing your competitors is a key factor.
So, social media is taking up a great part of online traffic. Thus, it is important to get a good idea of their social media presence will help you build yours. After that, you need to pick up good competitors to notice. Also, choose what aspects to focus on, and what content metrics will be useful to you.
TOP 8 SOCIAL MEDIA COMPETITOR ANALYSIS TOOLS
1. Awario
Awario is a social listening tool that helps you to keep a tab on your competitors. Also, you can keep a tab on their brands across the entire internet and social media platforms. It analyses more than one area of your customer’s strategies and gives you detailed insights into their efforts.
It also helps you know your customers, their social media behaviors, and also helps you answer major questions. For instance, which social media platforms are most popular with your rivals. Also, what helps to get the most traffic with the audience.
To note it down in short, Awario helps you to analyze sentiments. You get unanswered questions of the customers to your competitors, and much more.
2. Sociality.io
With Sociality.io, all your competitors are in one report. Preparing Twitter, YouTube, Instagram, and Facebook competitor analysis is done in a few minutes.
You can even export these reports in PPT or Excel formats with metrics. These include followers/fans/subscribers’ growth, the number of pages posted and post types, interactions, and engagements, and paid vs. organic engagement.
Apart from that, the advanced filters allow you to sort competitors’ content very fast depending on engagement rates or content types.
3. Sprout Social
Sprout Social is an easy choice to be at the top because of its cross-channel social media analytics. From a single app, check follower growth on Instagram, or assessing content performance on Pinterest, get insights on Facebook Page impression, evaluate LinkedIn engagement, or tally Twitter link traffic – Sprout does it all.
Reports are made easily and quickly. This helps to share your insights at presentation-ready reports. Also, premium analytics enables you to make custom reports for your organization’s KPIs.
Additionally, it offers you to not only gather essential social metrics but actually make templated or customizable reports. You can actually understand what it means. And then present them with the metrics you specifically choose or just all of them.
So, whether you are a digital marketing agency in Ahmedabad, or a digital marketing agency in Mumbai, or a digital marketing agency in Hyderabad – you have all your competitors’ analytics with you at any point in time or place.
4.Unmetric
Another one of the greatest tools for competitive analysis on social media is Unmetric. Unlike Awario, it is an enterprise-level solution. This enables you to automate the measuring of efforts on social media by your competitors. It collects data from every major social media platform. Also, it helps you measure the share of voice for your brand by comparing it to your competitors and understanding it better.
With the grace of AI and machine learning, it helps you to find the leaders in your industry. It also shows you their performance compared to your brand. Apart from that, it provides you with benchmarks for different metrics. This helps you to understand your position in your industry.
5.Socialbakers
It is one of the biggest social media statistics portals in the world. It offers an in-depth analysis of your competitors on social media platforms. The company has been running since 2009, strengthening its infrastructure every day. It can analyze the social media presence and work done by companies to maximize the effectiveness of social marketing campaigns.
To summarize the tools of Socialbakers we can say that – it helps in campaign analysis. It also does competitor monitoring, engagement, and influencer tracking. You will get customizable reports, lead attribution, and multi-channel data collection. It can be your go-to if you give it a chance, for sure.
6.HubSpot
With HubSpot, you can tie social media performance directly to revenue growth and business. You can report on the success of your social media strategy across every channel whether you publish directly through HubSpot or through other tools.
You can also measure the success of your performance by comparing the performance of multiple social channels. It gives an edge. How? By offering expansive graphs and visuals to break down the numbers by specific platform features – like impressions, session lengths, and audience. So, whether you are working from your digital marketing agency in Hyderabad, or your digital marketing agency in Mumbai, or from the digital marketing agency in Ahmedabad – you are always set to go.
7.Phlanx
This awesome tool enables you to calculate clues on the activity info graphs of any account on social media. Specifically for Instagram, it enables you to analyze your competitor’s presence on the platform.
Additionally, it has a sidekick feature that helps you to figure out whether an influencer’s following is legitimate or not. It calculates engagement on the basis of a ratio of the number of followers of an account to the rate of interaction with the account’s content.
This gives a bigger picture of the brand’s social media presence. It is a different question concerning the number of followers a brand has. And it’s a separate question as to how much interaction is being received. Because it is fairly easy to get caught up in follower counts. But having a high user engagement is a more important metric.
8.Fanpage Karma
Analyzing competitors’ social media profiles will give you a deep insight into their behaviors on social media, reach, posting frequency, and interaction with users. Since they are your rivals, therefore knowing which type of content works best for them to get good traffic will help you to know what type of content will help you, as well – and at this job, Fanpage Karma is an all-rounder.
According to premium digital marketing agencies in India, Fanpage Karma’s tools allow you to find a lot about your competitor’s strategies as well. Be it engagement, top post, and its types, frequency, growth, or other metrics. In addition to these, it offers you modules for engaging with the audience, a team board for shared access to your colleagues, or scheduling and publishing – FanpageKarma has got you covered.
