Getting attention on social media is becoming more difficult than ever before. With more content on social media, people don’t know what to notice, and what not to. According to digital marketing agencies in India, to create a good social media presence, you have to use trendy approaches. For instance, some cool graphic-based content, or campaigns that employ user interaction.
But the question still remains. What should be the medium to integrate these ideas into your social media – should it be stories or traditional posts? Let us share a brief comparison of different factors.
Permanence
In case your chosen method is using social media posts, then it has its benefits. The reason is, posts can technically last forever if you don’t take them off the page. This means that customers will be able to view it even years later. Therefore, will drive traffic to your business. However, in the case of stories, it is ephemeral. That is, it disappears after some time, so the traffic it drives is also short-lived.
Let’s say you are a digital marketing agency in Ahmedabad. So, your company opened a digital marketing agency in Delhi, or a digital marketing agency in Chennai. Posting about the opening will be permanent. So, people looking into your page anytime in the future can see where you are located. This can help create a physical presence for your company.
However, since stories are there for a short time, it creates a sense of urgency among users. Or you can also call it FOMO (Fear of missing out). So, it is more likely that users will try to catch up on as much content they can. Thus, it will help you to reach a greater audience in a shorter time span.
Exposure
One of the essential points about social media posts is that it appears on the main screen. Therefore, people don’t have to navigate in order to see your content. Also, since it is front and center, the audience engagement will most likely be more with comments, likes, and shares. As a result, it can help boost your traffic beyond the reach of your followers.
Bigger announcements are better to be posted since they can be detailed. Also, it is more likely that people will give more attention to posts than to stories. Taking the previous example, openings in new locations like a digital marketing agency in Ahmedabad, or a digital marketing agency in Chennai is a kind of information that you want as many people as possible to know. Posts are the more appropriate to do that.
However, it might happen that users have so many posts to look forward to. They get bored before reaching yours. So, your content is piled below when the user refreshes the site after a while. So, this again depends on what time you post the content. Statistically, evenings and early afternoons are the best times for posting. On the other hand, late afternoons or nights are better to get traffic on stories.
Efficient
Social media stories can help to keep a consistent flow of content, without creating a backlog of content. Moreover, frequent posts can even start to have a negative sentiment on the users. No one likes a similar type of content, right?
Also, a constant social media presence is much more important than detailed content from time to time. The users need to know that you are always functioning and have a dedication to performing well.
Additionally, you can always integrate more user interaction by giving polls, or QnA on stories which will again create a good social media sentiment among your users.
More Room for Information
With social media posts, you have much more room for text as compared to stories. Therefore, you can convey a more insightful message than stories. Of course, you don’t want to overdo your posts with too much text. But it’s always a useful feature to have. Stories are much more graphics-related generally, posts can act as more thorough information on the brief provided in the stories.
On the other hand, stories can also help to bring attention to certain spontaneous activities like offers or discounts. Assuming a scenario where your digital marketing agency in Delhi or the digital marketing agency in Ahmedabad is hosting an event, or campaign for users to participate in. It is best to make the announcement on stories, and then put up a post with more details. As a result, your story will lead the user to the post, and in turn, to your website.
Reach
From the perspective of users reached, stories usually win the race. Social media sites show similar stories to users even if they don’t follow every page. On the other hand, if a person doesn’t follow you, your posts are much more likely to be never seen by them. As a result, posts might be more detailed to users who already have an idea about your existence. But stories help to make more people aware of your presence.
In a Nutshell
Statistically, brands leverage the benefits of stories to gain more followers. More than half of them say that stories have helped to increase their reach. But the answer to the question that which is more effective is complex.
The basic answer will depend on your goal for the post or story. According to premium digital marketing agencies in Delhi, If you want to create a sense of urgency and excitement among the users, then social media stories are your answer. However, if you want more permanent and detailed content that will drive traffic to your business or website, then traditional social media posts are the solution.
