You want to hire a digital marketing agency for your company to boost your online presence. But you don’t know what to expect from the services it offers. Some digital marketing agencies in India offer full digital services, while some others specialize in a few specific services. There are also a few digital marketing agencies in India that are specifically specialized in a single service. But apart from the number or quantity of services the agency offers, you should look for some qualities before hiring a digital marketing agency for your company.
Strategy Expertise
There are tons of digital marketing agencies in India that offers management services and social media marketing for your business. But if you probe a little further on what they will do, it will be – “posts on your company’s social media websites.” While that is good, the question is what will they post? The agency needs to know what kind of content will attract your target audience and conduct brand audits and research to get the maximum traffic. Most often, these are not done and the agency just posts something trendy hoping for the best. This, on your part, is wasted money.
Ideally, when a new client comes for social media marketing or management, the first thing to do is research and know their goals and business objectives. In case it is a new company, they should be offered a marketing strategy consulting service for them to have an idea of what to do and what not to. This is how a digital marketing agency should manage and bring actual ROI to its clients.
Yes, a dog is cute and it brings a lot of likes. But unless you are selling products that are related to dogs, they won’t bring you any traffic or revenue.
Fair and Transparent Pricing
There are lots of digital marketing agencies that have very low prices for copywriting. There are additional fees for expert copywriters and project management or onboarding fees. It is absolutely fine to rate their services as the agency seems fit. But there are agencies that have clauses like in case of the basic plans, the articles they will deliver might have grammatical or spelling errors. This is plainly outrageous.
When employing a digital marketing agency, you should look at the pricing and also the terms and conditions of the deal you are about to strike, since often some clauses can be deceitful and misleading and will simply make your money go down the drain.
Communication skills
In any marketing strategy company, evaluation, briefing and execution are always top priority stuff. Irrespective of your purpose to employ a digital marketing agency, you should always make sure that their communication skills are top notch. Its not just about timely responses. The manages should know how to get the information the agency needs from you to work to meet your goals. Especially in busy periods of time, your manager needs to know what details to point out instead of you reading the entire lengthy mail. Also, in times of failure, you will want the agency representative to be straightforward with the news so you can learn something from the failure instead of beating around the bush.
Punctuality
There are a good number of digital marketing agencies in India that have great reviews in spite of delivering their articles late. While it might not seem like a big issue right now, in a flow of work, every thing needs to align properly for the smooth functioning of your company. Therefore, making sure that your articles are delivered on time is of prime importance. For an agency, personal problems should not be an excuse for the delay of delivery of your content. Delay once or twice can be still understood, but make sure you let the agency know that they should be ready with your items on time from next time onwards.
Understanding digital trends
This is generally taken into consideration without much asking. But there are lots of digital marketing agencies that allow their employees to fall behind current trends. To put it in a different way, if your digital marketing agency does not have the information about the latest google algorithm update or the changes it can bring to your business, it is time to find a new agency. For a digital marketing agency, it is very important to be on their toes and know what’s new in the market. A digital marketing agency’s employees should be perpetual students.
ROI-oriented Attitude
In industry trends, it’s more than random keywords in a low-quality content. The digital marketing agency should know how to curate content to boost your online presence to get maximum revenue. They should be the ones to tell you what to do to get ROI from your digital marketing investments. The agency should advise you whether or not to put advertisements on specific websites where the chances of your target audience’s traffic is low or on copies that have low chances of conversion. A perfect blog is more than a copywriting masterpiece. It should flow well and have some graphics. It should make the reader go from potential customer to customer.
Flexibility
Let’s say you figured out that your company needs more than 4 blog posts a month. So, your digital marketing agency needs to comply and create as many posts as your company needs without diminishing the quality of the content. Irrespective of the verbal agreement you have had with the agency, it should understand that change is imminent and they should be ready to offer what your business needs to hit the mark. Yes, sudden changes can be a bit hard for an agency. But it’s a part of the industry and upscaling or downscaling is kind of expected always.
