Social media brought a whole new world for marketing when it was first introduced in the digital market. In recent times, however, with Facebook & Instagram stories, it changed the way we use social media.
Initially, these features were added to mimic the Snapchat feature but Instagram is constantly adding new features which are creating huge opportunities for marketers.
Why Facebook & Instagram Stories Are So Popular?
Facebook & Instagram stories are basically small videos that can be used for ads, promotions, generate awareness & so on. They are interactive, engaging which can immerse the audience with its multisensory appeal.
Moreover, these kinds of promotions are cost-effective & super simple to use. Literally anybody, who is familiar with social media can use them without any hassles. They have the potential to reach thousands & thousands of people within a very short span of time.
How Do Facebook & Instagram Stories Work?
Let’s give you an example. Now, Virat Kohli is the brand ambassador for Manyavar, a men’s ethnic brand. So, when he posts about the brand on his Instagram stories, the brand is targeting his massive followers. Also, when Manyavar is posting their ads on Facebook or Instagram stories, you see the face of our Indian Cricket Team Captain.
This type of promotion costs half the price of offline marketing. With social media influencers, they earn millions with just digital promotions. People are most invested in short comprehensive stories.
Benefits of Facebook & Instagram Stories
• Audience Engagement: The audience is whimsical in nature. These stories are the first thing audiences see when they visit their profile. They are great to grab their attention compelling them to scroll more.
• Better Connection: These stories are so popular because they combine forms of communications: video & storytelling. It is more real & they create an instant connection.
• Cost-effective & Faster: This form of marketing costs much less than traditional ones. They are faster, quicker & more comprehensive.
Few Essentials To For Better Use Of Facebook & Instagram Stories
Here are a few tips to help you create a more compelling story for promotions:
• Connect with Your Audience– Create a real-time story. Get personal & try to actually “tell a story” rather than “selling your product.” Brands often use behind-scene-footage to create more personal bonds.
• Stickers & Hashtags– These create more visibility & increase more viewers. Brands often own hashtags to create a collection of stories.
• Add links– Add relevant links for the users to get to the product easily.
When compared, it is usually seen that Instagram stories are mostly used for influencer marketing. For instance, we see our favourite Youtubers or stars like Deepika Padukon endorsing Epigamia.
Bigger brands use Facebook stories a lot more. Brands like Reebok often run stories about their new launch on their Facebook handle. However, there is absolutely no rule. You choose your platform.
Although this type of promotion is user-friendly, it can often be misguided or incomplete. It is better to get some expert help who can create strategic marketing for you! Contact our team at Skyram Technologies for detailed Digital Marketing Strategies, Content Management, Web Development, Social Media Marketing to help you with brand promotions. Connect with us here!
