The number of internet users in India is going to reach a whopping 450 million in the next two months. According to the Internet and Mobile Association of India, this number is constantly increasing. Thus, investing in proper digital marketing strategies will pave the way for colossal growth for Indian entrepreneurs.
The Indian population is already engaged in using the infinite web opportunities through PCs and smartphones. The telecom industry in India is expecting the number to increase by 730 million in 2020. With a smartphone becoming the basic need for everyone, the scope of digital marketing is going to get better in the near future.
Social media marketing and online marketing industries in India have observed steady growth, especially in the last 5 years. The industry has helped a lot of businesses and firms to bloom.
Every aspect of online marketing, starting from search engine optimization (SEO), social media marketing (SMM), search engine marketing (SEM), and pay per click (PPC), has served and is still contributing for the betterment of online businesses.
How to deploy a successful digital marketing campaign – for Indian manufacturers
A successful digital marketing campaign comprises multiple elements. The one factor that remains constant in all marketing campaigns is, it should strike the right chord with the target audience. The end goal is to create a lasting impression and that’s how you do it.
In the following section of this blog, we are going to share the definitive elements that will help Indian manufacturers deploy a successful digital marketing campaign.
- Defining the target audience: The primary reason to define the target audience is, you need to know who could be your potential visitors/viewers/customers. The initial tendency of a lot of Indian digital marketers is to target as many people as possible.
This is not how online marketing campaigns work. To create a successful marketing campaign, it needs to be focused. Do thorough research on the demographic specifications like age, interest, location, education, gender, best hours, and more. Detailed research will help in narrowing down the target buyers/customers/audience.
Do not try and create a generic campaign. An online marketing campaign that is focused on a specific section of the population is much more impactful than a generic campaign.
- Involve the target audience: Once the target audience is identified, it is important to involve them as well. Bombarding them with promotional posts related to your products and services daily will not do any good. In fact, it will push your audience to shift towards other brands.
Instead, it is important to interact with your audience, involve them during the product manufacturing and processing step. Let them share their thoughts on what do they want from your services or products. That’s how you create the most demanding product or offer the best service for your audience.
- Create a clear brand proposition: A meek ad with a powerful brand image will be the last thing anyone wants to see. For instance, consider the tagline of TVS Zest. It showcased a tagline of “Feel the Power” in the Himalayan High series.
The ad had a suitable tagline because the scooter could reach up to the highest motorable pass in India. It was undoubtedly an astounding feature. The feeling of thrill along with the tenacity of the bike added to the fun element. This is why the tagline was suitable for the product.
That’s what we are talking about. It is important to create the right ad for the right product with the right tagline. All three elements need to be in sync.
- Choosing the right medium: With a plethora of online marketing platforms available, at present, it is difficult to choose the right platform for the right products. There is an existing dilemma among Indian manufacturers about which platform will be best suitable for their products.
The success of digital marketing depends a lot on choosing the right platform. Not every product is meant for Facebook or Instagram. Depending on the right product, the message, and the content, it is important to utilize the right medium for marketing and promotional purposes.
For instance, you can use Facebook for static visual and single videos. On the other hand, if the video content is a bit lengthy, then it is better to opt for YouTube for promotion.
- Creating unique content: When you create content, whether it is video content, text content, an image or GIF, or any other form of content, it is important to emotionally connect with the target audience. To strike a chord with Indians, the content has to be a blend of excitement and emotion.
Digital campaigns have content with stories that should involve consumers. Today, marketing campaigns are about “telling” a story and not just “selling” it. When you make a consumer a part of the story, he/she feels an instant connection with the product.
- Integrating online and offline services: Integrating online and offline services is extremely important for digital marketing campaigns. The digital media talks about different features about the products, but when the viewer’s visit the website, there is not much information.
Along with ensuring brand consistency by maintaining a similar look and feel across online and offline platforms, the brands need to direct people from one medium to another. For instance, invite your target audience to your e-commerce store or your website through TV or radio.
Also, you need to use the same keywords in printed ads and online paid ads to reach your goals through integration.
- Scope of Constant improvisation: If you are not ready to improvise according to the ongoing trends, then you will miss out a lot. Rigidity will wreak havoc on your campaign and it will result in a complete loss. The best part of online marketing campaigns is, they are dynamic.
The audience and their interests keep changing from time to time. The campaign needs to be optimized and improvised according to the audience’s response and evolving trends. Small improvisations result in a larger step towards widening the consumer base and branding.
With all these above-mentioned factors, it will be easy to create the right digital marketing strategy for the Indian market. If you are seeking the help of professionals to create the right digital marketing strategy for your business, get in touch with Skyram Technologies here.
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