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Content marketing is one of the most important aspects of any business organization that drives growth and boosts results. Creating and delivering valuable content for users will enhance the online reputation and help you build a community for your brand.  

There are a lot of reasons to choose content marketing strategies rather than traditional marketing. It helps in generating 97% more backlinks, 55% more traffic, 5X times more leads, costs 62% less than traditional marketing, and 13X times more likely to generate more ROI.  

Why is content marketing important? 

Apart from the statistics mentioned above, digital marketing educates the prospects and leads regarding the products and services. It helps in enhancing conversions; build relationships between the business organizations and customers. You connect with your audience and create a sense of community through content engagement.  

Content engagement and social media marketing are applicable for every sort of business. Brainstorming and creating your ways to pursue a target audience and convert your audience into customers is possible by analyzing the kind of content they prefer. Now that being said, let us share a brief on the different types of content marketing.  

What are the different types of content marketing? 

There are different forms of digital marketing engagement through content. These include the following: 

1. Social media marketing with contents 

Social media platforms have more than 3.7 billion users which is more than half of the world’s population. There are several digital marketing and social media platforms at present (Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, and more). All these platforms offer a myriad of opportunities to promote different forms of content to different people.  

Create and share photos, videos, podcasts, stories, audios, live sessions, blogs, articles or any form of content to connect with your audience. All these platforms can take your audience reach to a whole new level if your content can draw attention from your target groups.  

2. Infographic content marketing 

Infographics offer content and information in an easy-to-comprehend and graphical format. Creating simple words, short statements, and clear images, the Infographics are an effective way of expressing your content to your target audience.  

Infographics are perfect if you are trying to share any educational content or a bit complicated topic by breaking them up so that the audience can understand it. Infographics make things easy for even a layman to understand things.  

3. Blog content marketing 

Creating articles and blogs are extremely important for inbound marketing and sharing information with your target audience. Blogs are useful for converting readers into customers, enhance brand awareness, and build relationships with your audience.  

Depending on the goal of a particular blog, you will be able to choose which blog content to promote. Link the blogs in different posts; share the links to social media pages, link your partner’s websites, products, and write about the product line.  

4. Podcast content marketing 

For those who are not aware of what a podcast is, it is a media file in an audio format that can be shared and promoted on different social media platforms.  

More than 6 million people listen to podcasts at present. Doesn’t it sound amazing? Podcasts have become a popular way to create and share content because of convenience. You have a chance to enjoy them while relaxing on the go.  

This is exactly why so many businesses have started creating podcasts. They help businesses enhance brand awareness, develop a relationship with the audience, members, promote the products and services.  

5. Video content marketing 

More than 50% of the consumers want to check out videos from the brands that they prefer. Video marketing boosts conversions enhances ROI and helps you in building relationships with your target audience. 

You can also share different video content on multiple social media platforms, site pages or video marketing channels and websites to enhance the reach. YouTube is one of the best video marketing platforms available at present. 

6. Paid Ad Content marketing 

You can generate organic traffic by creating content but paid ad content is also an effective way to engage your target audience. Paid contents help in reaching a broader spectrum of audience. 

There are multiple ways to create and share paid ad content. You can opt for paid ads on social media marketing platforms, publish digital ads on websites like banners or sponsored content.  

What are the steps of a feasible content marketing strategy? 

• The first step is to set up smart goals. These objectives should be in sync with the company objectives. Whether it is to improve brand awareness, boost revenue, enhance conversions, improve loyalty, or draw customer engagement, make sure you work one specific action at a time. 
• The next step is to determine the KPIs (Key performance indicators). Analyze the data points (brand awareness, revenue, conversions, engagement, and more) to evaluate the actual performance against your goal. 
• Now, you need to sort out the type of content you want to share for the kind of audience. Start by focusing on the target audience and their buyer personas. Think about what do they want, why do they need you, how can your product/service help them achieve their objectives.
• Next is, choosing the right content channels. When you know what to share, it is time to think about where to share. For instance, if you create blog content, your channel will be the website or the blogger account. If you want to post engaging/funny/promotional media content, then opt for platforms like Facebook, Twitter, and Instagram. Whereas LinkedIn is perfect for a tad bit more professional, job-related posts, organizational promotions, and services. 
• Then you have to set up a budget you want to spend. Think about the kind of content you will create and the amount you want to spend on the channels for marketing the content. This is specifically true if it is a paid ad content. 
• The next step is to create and distribute the content. Create a social media marketing calendar to ensure consistency between creating and sharing content periodically or regularly. It will help you and your team to stay on top of content marketing, especially if a post needs to be scheduled ahead of time. 
• The final step is to analyze and evaluate the results. It will let you know where to make the necessary changes and what is working as expected. That’s how you fine-tune your content marketing efforts to reach more audiences.  

Effective content marketing enables you to reach your target audience and enhances conversions with time. Determine the type of content that works best for your audience and create a marketing strategy to reach optimal ROI.  

If you are in search of effective and professional content and social media marketing company, get in touch with Skyram Technologies here!

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