It’s no secret that an effective SEO strategy can be great for your website. But how would you know whether the strategy will work or not? To succeed in SEO, first, you have to understand how your website is working and its overall health. So an SEO audit is the first step in understanding whether your website is properly optimised or not. In other words, it measures and offers feedback on your website’s performance. It works just like a mechanic, without one you won’t be able to identify what affecting your website performance. So how much does an SEO audit cost and what is included in it? Keep reading as our article explores.
If you are running a website, you should understand a site audit is crucial for your SEO strategy. Needless to say, it is the key to your website’s success. Regardless of your industry and business, having a website audit is a must to thrive in this current digital market. But before you jump the gun and perform a site audit yourself, first, you should know everything about SEO audit and its pricing.
What is an SEO audit?
An SEO audit is a process of checking your website performance from the perspective of search engine optimisation. There are hundreds of ranking signals that search engines use to determine whether your website should rank for any particular search query or not. Some ranking signals are more important than others and carry more weight, but if all the signals are not optimised your website ranking will not improve. The main aim of website audit services is to evaluate as many of these ranking signals and indicate what is properly working, which part of the website needs improvements and which elements of your site need immediate attention. It gives you a picture of how well your website is performing in Google’s eyes.
After a complete audit of your website, you will be in a much better place to devise an SEO strategy to improve your inbound marketing.
How much does SEO Audit cost?
Now the obvious question that comes up is how much does it cost? Well, several variables determine the cost of an SEO or site audit for a website. The cost can vary from business to business depending on the type of website. So if your newbie in search engine optimisation and want full information about website audits, we are here to help you out.
To determine the SEO audit cost of a website, you have to weigh in several factors. First, you have to consider the number of pages, size and complexity of the website, the number of domains you use for your website, the scale of your website audit and many more. Then you have to consider what specific type of website auditing you want, (there are different types of website auditing) as different type of website audit requires different scope of work( we will discuss in detail the different types of SEO audit down below).
An SEO audit is indeed an expensive practice. But it makes sure, your SEO strategies are going in the right place. If the audit is done correctly, it will have a significant impact on your SEO in the long run. That’s why it is important to conduct an audit to understand what works for your website SEO and what needs to be changed.
A full-fledged site audit usually takes about a month or a month and a half. If you have a smaller website with less complexity, it will certainly take less time as compared to a larger website like a big e-commerce website where the level of complexity is much more- regardless of whether you hire a digital marketing agency or use an SEO audit tool yourself. No matter what approach you use to evaluate the health of your website the result is an optimised healthy website.
Why SEO auditing is important for a website?
There are several benefits of SEO audit services, but what makes it stand out is that it lays the foundation for better SEO practices for your website.
- Improve your SEO strategy- Google likes healthy websites, and it is the key factor that determines the ranking of your website. Running an audit on your website will flag issues like low page loading speed, security issues, and problems with site maps that are preventing your site from getting a better ranking in SERPs.
- Monitor your SEO progress- SEO is an ever-evolving digital marketing concept. Performing an SEO audit on your website will help you track your progress and also gives you an idea about what you can do next to stay relevant in the digital market.
- Assess your competitors- Site audits are not limited to your website only. If you like you can run an audit of your competitors’ websites to identify their SEO hacks. It is one of the best ways to analyse your competition and obtain valuable hacks that you can use in your SEO strategy.
- Understand which keywords are bringing in traffic- Placing the right targeted keyword in your website is a great way to get a better ranking in the SERPs for a given search query. But if those targeted keywords are not attracting any traffic, the whole thing becomes useless. By doing a website audit, you can have a better understanding of search keywords and variations that your target audience is using.
Tools you need to perform an SEO website audit
There are different kinds of SEO analysis tools available in the market to perform a website audit. Other than tools, some platforms serve as one-in-all SEO analysis tools too. They are capable of crawling your website and pointing out the areas in need of improvement. There are also free tools that are invaluable to your site audit like Google Analytics and Google Search Console. With the help of these tools, you can measure the impact of fixing site issues on the website’s performance. Finally, you also need a team of SEO experts who will find the key takeaways from the audit and build an SEO strategy accordingly for your website.
What are the different types of SEO Audits?
A site audit is a diagnosis that evaluates various aspects of a website. A full-fledged SEO audit is done by professionals to understand the overview of your website. Most site audit falls into the four categories given below. The SEO audit cost will depend on the kind of audit service you choose for your website.
- Technical Audit- Technical site audit covers the technical aspect of your site like broken links, 404 issues, duplicate content or thin content, no XML sitemaps, website indexing issues, mobile optimisation issues and website speed issues. It is the first step of a site audit and flags issues that need immediate fixing. The future of an SEO strategy for a website depends on the findings of a technical site audit. This audit is extremely important to ensure a positive user experience of a customer.
- Content Audit- A content audit evaluates your website content including website blogs, website content, metadata, landing page, and service pages. It is a process of reviewing all the content of your website and checking its relevance, and quality. It uncovers the ranking opportunities for your website. It is one most important factors in ranking as Google loves content that solves users’ purpose.
- Competitors Audit- This audit assesses your competitors’ websites. It tells you what your competition is doing and what your website is missing. It compares your website with other websites and helps you develop a better SEO strategy for your website. With the help of a detailed competitor site audit, you can develop a better strategy and outperform your competitors.
- Social Audit- This audit investigates your social media presence on various platforms like Facebook, Instagram, Twitter and others. As social signals are a major aspect of SERPs ranking, the social audit can help you know how your campaigns are performing in different social media channels and also show how your competitor’s campaigns are doing. With detailed social SEO audit services, you can chalk out a successful campaign that establishes your business as a brand on the market.
- Link Audit- Internal links and external links are important factors of SEO services. A link audit reviews the links on your website by evaluating their quality and quantity. This audit discovers all the issues and presents opportunities to boost your link profile. The internal link audit ensures that all the hyperlinks in your website are accurately working. Similarly, external link determines whether the links directed to your website are from credible sources or not.
Working with SEO specialists
If you like you can do the site SEO audit yourself, but it will become too tedious and time-consuming. As you are not an expert, it is always better to allow a third-party expert to review your website’s performance. In the long run, it will be beneficial for your business. A third-party expert or an SEO agency not only reviews your website’s performance but also provides tailor-made SEO solutions to scale up your ranking on SERPs.
At Skyram Technologies, we have expert SEO specialists, who can conduct a full-fledged review of your website and provide recommendations on how to improve certain areas regarding content writing, keywords, link building and others. We also have technical experts, who can fix and improve technical aspects of the website like page loading speed, site maps, mobile incompatibility and others. If you are looking for an SEO specialist and want to talk about how Skyram Technologies can help you out, get in touch. You can also get SEO audit services from us. Our SEO audit cost is affordable and we cater to all businesses across any vertical.
