Blog

Imagine you are walking down a street full of stores and shops. You’re simply window shopping and something catches your eye. It could be a sales sign, could be a designer cloth or a dress or the store simply had an inviting atmosphere. There was something that made you want to stop and shop at that particular store.

Now, think about the physical store as an e-commerce website. Where would you want to shop? Somewhere that is disorganized and makes you feel cluttered? Or a webpage that is clean, visually appealing, and clear about their offers?

The answer is of course the second one!

This is where the landing pages come in. Being a top digital marketing agency in Mumbai, we can say that an e-commerce landing page is your digital storefront. This page will grab the attention of the viewer and keep them on your site.

What are the basic elements of an optimized e-commerce landing page?

1. It contains a clear CTA
2. Removes any additional pathways like site navigation
3. The content of the landing page is written with one goal and only for targeted audiences
4. Should include product description
5. The page is optimized for marketing campaigns and not just for SEO

Now that’s clear, let us share the best practices and examples of high-converting e-commerce landing pages.

However, there is no exact definition of a “best” landing page. A digital marketing agency in Bangalore can help you always try and test which one gets more visitors.

What are the different types of e-commerce landing pages?

1.Top of the funnel landing page

These pages are best used to introduce the e-commerce site to new visitors. Most of the time such pages are created by a digital marketing agency in Mumbai for lookalike campaigns for audiences similar to the existing customers. These are the visitors who may not be aware of your brand yet but they can be interested in your products/services.

2.Mid-funnel landing page

The mid-funnel landing pages are for those who have already shown interest in your website but they didn’t convert yet.

Such landing pages are created by a digital marketing agency in Bangalore for retargeting campaigns. The visitors are familiar with your brand and they might have chosen a few items in the cart but they still need some extra convincing.

3.Bottom funnel landing page

Bottom funnel landing pages are for those customers who are on your side. They have added everything you want on the shopping cart but they didn’t just click the buy button.

These e-commerce landing pages are created by a digital marketing agency in Mumbai for upselling campaigns because customers are already in the mindset of buying and you can also offer them some more products.

4.Already purchased landing page

These are the landing pages aimed to keep the present customers happy and keep them coming back to your site.

This type of page is created by a digital marketing agency in Bangalore for re-engagement and also retention campaigns to increase customer loyalty and repeat purchases.

Best practices and examples of high-converting e-commerce landing pages

 1. Skullcandy

Let’s have a look at this landing page of Skullcandy. They placed the product in a simple way. Also, didn’t focus too much on technical specs. Instead, the content focuses on the brand’s mission of boosting mental health.

Best practices to notice:

1. A value proposition for customers
2. A message (in this case about mental health)
3. Contrasting tones between fonts, images, and background

2. Gillette

Being a digital marketing agency in Bangalore, we can say that a clean and minimalistic design to highlight a product is the best option. And that’s what they did. Also, few words of content to convey the offer or the message to the audience.

Best practices to notice:

1. A strong headline
2. A clear CTA
3. Benefit-centric content with buzzwords like “FREE”
4. Icons to draw attention and illustrations in accompanying text
5. High-quality product images

 3. Larq

The landing page of Larq brings the right balance of being simple, sober yet visually appealing. The offer, the value proposition are clear and they are beautifully displayed with high-quality imaging.

Best practices to notice:

1. A clean design with a concise headline
2. High-quality images about the product
3. A clear value proposition of “Eradicates >99.99& of germs”
4. Clear, bright CTA button related to the offer.

4. Bliss World

The landing page of Bliss World is designed specifically for searches on vegan skincare products. Since the products are customized, you can see that the brand is clear about its value and offer.

Also, one good thing about this is, they have added a pop-up for first-time customers to subscribe and get a discount offer on the first order. Being a premium digital marketing agency in Mumbai, we can say this is a great feature of a landing page.

Best practices to notice:

1. A CTA that incentivizes visitors to come back again
2. There are badges to generate trust and also an authority on the products
3. A clear value proposition for cruelty-free vegan products

 5. Burrow

The landing page of Burrow uses stylish imagery for featuring a new product launch. There is a contemporary tone of the landing page that matches the product of the store.

Best practices to notice:

1. The image is doing a great job in showing a specific product
2. The font color and choices are modern and it aligns with the branding.
3. The CTA button is clear and visible that uses the image’s white space perfectly.
4. There is social proof at the bottom of the page which shows the products are popular.

 6. Solo Stove

If you see the landing page of Solo Stove, it starts with featuring the product descriptions that include a price drop. Thus, it tempts the visitors into taking advantage of the discounted offers. The page also leverages social proof along with a direct quote from existing customers.

Best practices to notice:

1. Using powerful testimonials and reviews from the existing customers
2. CTA that leverages on the words like “exclusive” and “send my code”.

 7. Spinning

If you have a look at the landing page of spinning, it shows their product in action through a background video. If you can use a video on the e-commerce landing page, it can be highly effective. They are a great way to get the attention of the audience. Did you know that 95% of the viewers actually absorb the messages of the videos that they watch? That’s why it is important to get quality videos from a digital marketing agency in Mumbai for your landing page.

Best practices to notice:

1. The background video offers a brief overview of their products
2. The CTA button is very colorful and grabs the attention of the eye
3. The headline is relevant to customers who need a home gym

Wrapping Up

With customers having a lot of options and the cost of digital advertising getting high, e-commerce landing pages are the best way to increase your reach.

Thus, using the best practices given in this article, you can start making effective e-commerce landing pages for your website that will also fit your marketing strategy.

As a top digital marketing agency in Kolkata, we can say that always remember, understanding your customers is the key. Also, personalization goes a long way to persuade customers not only to stay on your site but also to convert.