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Display Networks and Google AdWords are the most accepted lead generation campaigns. These strategies focus on a wide gamut of platforms that deal with paid advertisements like Pay-Per-Click or PPC. On the other hand, you will also be able to witness the lead generation campaigns belonging to PPC apart from Google, which are as follows:

• Display advertisements of trade media
• Social advertisements
• Affiliate marketing
• Comparison web pages or B2b review directories

The Intensity of Rate of Conversion in PPC Lead Generation

The conversion rate for the Display Networks is 0.89% while for AdWords is 2.70%. However, the rate of conversion depends on the niche you are dealing with. It is crucial to be aware of the benchmark of your industry in order to set the proper expectations. You can initiate the activity by understanding the average rate of conversion from the PPC vendor. This not only enables you to set the correct expectation but also leads to an enhanced campaign result.

Are you in a dilemma whether PPC should be replacing the organic marketing or not. You will be amazed to know that they complement one another. Hence, it can’t be replaced.

To be precise, regardless of you having a prominent organic ranking, it can be seamlessly dominated by the PPC advertisements. In fact, the researchers of Google have run statistical models on the SERPs in order to identify whether the paid marketing eats up the organic traffic. It was found that 89% of the paid ad generated traffic was not replaced by organic.

Blogging is the backbone of content marketing as it helps generate positive engrossment among the people. It aims to create valuable content that not only engages the audience but is also helpful for them. On the other hand, this also aids in creating leads for the businesses.

There are numerous benefits associated with the business blogging. Let us have a look at the prime advantages of the B2B market:

• It drives potential traffic to your web page. Once you design an appropriate SEO plan along with the editorial calendar, the blog offers you a prominent search presence, by associating the linking keywords to your business. This increases your presence in the internet manifolds. Every single blog post has its importance as it acts as a supplementary indexed page to get your content on Google.
• Conversion of traffic to potential leads. An alluring blog, with a well-positioned CTA, has the capability to drive the prospects to the landing page in order to guide the leads.
• Repetition of business. A well-written blog can be used to make the existing customers delighted with the fresh contents to promote the referrals as well as repeat business.

Is Blogging Effective for B2B?

Blogging is a crucial portion of the content marketing and has numerous advantages. The following are the three major benefits:

• Custom content effectively influences 61% of the clients (Dragon Search Marketing).
• Content marketing efficiently generates 3 times more leads in comparison to the conventional pattern of marketing (DemandMetric).
• The businesses that utilize content marketing enjoy 6 times more conversion rate than the ones who don’t adopt the same (Aberdeen).

Which Types of Content is Successful in Generating Potential Leads?

The following types of content are the most effective ones that help you synchronize your marketing aims. The key to achieving success is to follow a smart pattern of marketing, which will attract the audience with the powerful topic and contents.

1. Solid opinion pieces: Proper information supported by relevant data.
2. Trending content: Piggybacks on the most searched topics which align with your business.
3. Infographics: Visual treat in the form of proper information to make it enjoyable yet understandable.
4. Videos: Are you aware of the fact that 72% of the potential leads enjoy a video rather than read a description of a product? (State of Video Marketing Survey, Wyzowl 2017)
5. Original research: Created for the industrial purpose.
6. How-tos: Tutorials and tips to address the potential concerns.
7. Authoritative posts: The topics which are your strength.

Here at Skyram, we deliver strategic systems based transformations for successful business change. Feel-free to connect with us to experience the Next-Big change your organization.