For modern startups, digital marketing has altered the nature of marketing. It enables the process of marketing a product or service and attracting the public’s attention through a wide range of digital media platforms and channels. Attracting customers and boosting profitability are benefits of using this tailored and focused strategy.
Plenty of options are available for start-ups, at the time of choosing a suitable digital marketing agency in Mumbai or Kolkata. Mumbai is a city full of life, and it has an ideal economic and commercial environment. On the other hand, Kolkata is always the center stage of all cultural and artistic events. Both cities have their unique flavor and lifestyle, but share a great advanced work culture and understanding of the new start-up culture and entrepreneurship.
The digital marketing agencies from both cities have a reputation for providing quality digital marketing services to startups and helping them grow.
The Startup Ecosystem in Mumbai and Kolkata
The startup ecosystem in Mumbai is highly active as the city nurtures innovation and business development through a strong ecosystem. There is no shortage of talent among young people in this city who serve these startups with quality and skilled work. In addition, numerous incubators, accelerators, and co-work spaces spread across Mumbai, fostering collaboration among entrepreneurs. Such industries like fintech, e-commerce, media, or healthcare thrive here since the government has created investment-friendly policies as well as good digital infrastructure. Uninterrupted help from the digital marketing firms in Mumbai has also been a reason for this growth.
Whereas, in Kolkata, there is a supportive ecosystem that promotes innovation and entrepreneurship. With a rich cultural heritage and a strong emphasis on education, the city never lacks young, skilled, and talented people. The city has seen many startups excelling in e-commerce, education, and healthcare. There are plenty of options available in terms of getting good services from a digital marketing agency in Kolkata.
Advantages of Niche Marketing Agencies
There are several advantages to availing services from niche marketing agencies. Some of them are:
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The reason behind the success of these niche marketing agencies is their focus on the USP(unique selling proposition) of their client’s business.
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These agencies focus specifically on the business goals and detailed information about the products or services of an organization.
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After gathering all the data, these agencies curate tailored marketing and promotional campaigns targeting high-potential consumers.
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This niche marketing approach of personalized advertisements toward people creates a sense of trust and understanding as they feel valued by an organization.
The statistical data about marketing from HubSpot indicates that companies concentrating on niche markets tend to have higher engagement rates. Targeted emails have an average open rate of 18.8%, while general campaigns only have a 13.1% open rate.
A survey conducted by Clutch reveals that 82% of small companies find niche marketing helpful in achieving their business objectives.
Niche marketing agencies are proficient in utilizing digital media platforms and networks. Instead of generalized advertisements and promotion strategies, they create tailored strategies on specific digital channels and networks to achieve higher engagement among potential consumers.
According to Conversion XL data, niche marketing tactics can result in conversion rates that are five times higher than those of broad-based approaches.
Niche marketing agencies have expertise in creating marketing campaigns that can differentiate an organization from other competitors in the market. This aspect of niche marketing has proven to be highly advantageous for startups. This has helped startups attract customers’ attention, earn their trust, and avoid direct competition with bigger brands with broader advertising policies. According to a Nielson report, 84% of customers gravitate toward advertisement material relevant to their interests.
Niche marketing also reduces the financial stress of an organization. According to the Content Marketing Institute, specialist content marketing produces three times as many leads at 62% less expense than traditional marketing.
There are many examples of successful niche marketing ventures. Some of them are:
When Uber entered the food delivery market with Uber Eats, it stood out by providing attractive rewards such as heavy discounts, coupons, and free delivery for bundled orders. They recognized the demand for food delivery and adjusted their service to cater to that specific market. Similarly, in the case of Paperboat, the beverage company uses attractive and environmentally friendly pouches for their drinks, inspired by childhood memories. The distinct packaging sets them apart from competitors and attracts health-conscious customers.
Skyram Technologies’ Approach to Startup Growth
Skyram Technologies is the best digital marketing company in Kolkata. The company is known for its unique and tailored services in niche marketing that have helped many startups to grow. Their proficiency in developing special marketing plans aligning with an organization’s business objectives has been accurate and of the highest caliber.
As a top digital marketing agency for startups, Skyram Technologies is a great choice. Being a niche agency, it has helped startups to make a name of their own among its targeted consumers with customized and personalized marketing strategies and campaigns on specific digital channels. This has been a factor of growth for many of its clients. So, if you’re looking for a digital marketing agency to partner with, Skyram Technologies is the one to contact.
