Getting a high rank in the search engines is tough. Most of the startups struggle with SEO or digital marketing campaigns. It is very normal.
The challenge for any business is to make sure that when their audience is looking for a service or a product, they find their business and not their competitor.
It is not always about mindless pay per click advertising or random search engine optimization. Spending a lot of money will not always get you the desired results, especially when it comes to getting organic traffic.
There is a lot that you can do to increase organic traffic. Also, there is a lot of misinformation about increasing organic traffic. In this blog, we are going to share a list of tips and tricks that you can use to increase organic traffic.
1. Eliminating the technical errors of the website
Speaking of technical errors, the best way to do it is to get a complete site audit done by the professionals. Optimize the site load speed, ensure consistent posting of unique contents like blogs, articles along with right keyword placement, and make sure the site is mobile optimized with a good theme.
Make use of both paid and free services. This is an optimal solution if you want quick results. You can use services that allow you in identifying SEO errors. The best of such optimizing tools include Semrush, SEOptimizer, and Ahrefs.
Make sure that the site is optimized for the readers and not just for search engines.
2. Make use of long-tail keywords
Don’t only stick to the high-ranking or popular keywords available. Try to use the keywords that are more specific and relevant to your genre of industry, services, or products. With time, Google and other existing search engines will recognize your website or your blog as a destination for a particular subject.
This will boost your content in the search engine results page and help your target audience to find you. Remember that ranking high on Google and getting organic traffic is all about owning something that influences people on a certain topic.
3. Mobile version of your website
This is not only about creating a well-optimized website. It is also important to have a mobile application for your site. 65% of internet users prefer mobile to check things out. You cannot lose such a wide range of audiences.
This is why, along with optimizing your website, you should have a mobile app for your website as well. It helps you to increase target audience coverage and increase sales multiple times. You can either create a separate mobile version or make use of an adaptive design of the main site.
4. Promote yourself on social media but not too much
When you write a blog, an article, create an image, video, or any other form of content, you can link it with social media accounts. Post them on different platforms like Facebook, Twitter, Instagram, LinkedIn, Digg, Stumbleupon, and more.
Social media is a great tool for promoting your products, services, and brand. Make sure that you don’t do it too much otherwise it will be considered as spamming. This will help in getting more traffic.
When people start coming from social media platforms to check your content, it indicates Google that your content is relevant and useful.
5. Use Google Analytics to track and optimize your content
You can use Google Analytics to track visitors to your website. Check where they come from and what kind of keywords they are searching for. This will help you in fine-tuning the content, which, ultimately, will increase organic traffic.
The end goal is to offer the customers what they want, be it quality information, products, advice or insights.
6. URL Optimization
You can complement the URLs with keywords. This will make the links more understandable for the visitors. While optimizing the URL’s make sure you do the following:
- Use three to five relevant keywords, not more than that. Longer links will be cut off in the SERP.
- Instead of underscores, make use of hyphens
- Consider the spam indicators. Keywords from the URLs will be counted within the overall keyword frequency of the page.
The optimized URLs look more attractive and this is why it is likely that the visitors will click on them.
7. Competitive analysis
To be the first, you need to be ahead of your competition. Use the help of professional website audit services. A website audit will help in the following;
- Reduce keyword cluster
- Keep you updated with the latest product and services introduced by competitors
- Create advertising budgets and solve strategic challenges
You can use online questionnaires, newsletter subscriptions; analyze social network groups, and other tools. With this information, you can make a lot of changes and improvements to your website.
8. Use press releases on third party resources
Regular publications of press releases on popular websites will help in solving a lot of issues. First, it increases traffic attraction and the second is it helps in external optimization. Visitors click on the news sites willingly.
The only issue is it is difficult to place these publications. Try to make the most of it by getting a positive result in outreach and lead generation.
9. Proper internal and external website optimization
External optimization is done to obtain links from third-party websites. The external links that don’t remain protected from indexing will transfer link-juice to the acceptor site. While working on creating an external ink mass, you have to consider the following:
- The domain authority of the donor site, its quality of backlinks, spam levels and indexing
- Check the rules of posting links. It is advised to surround them with content.
- The topics of a donor site should be related.
- Consider the placement frequency. Increase the link juice gradually. Search engines don’t trust young sites. Thus a sharp increase in the link juice will lead to spamming of the acceptor site.
Internal optimization is done to make the site relevant to those queries you use for promotions. It comprises of the following:
- The use of keywords
- Keyword grouping
- Creating and publishing content optimized with Latent Semantic Indexing (LSI) and SEO.
- Use Meta title and descriptions, subheadings, and image tags.
- Creating robot.txt files and sitemap.xml if it is not generated automatically
- Interlink your previous blogs or other content if relevant
Meta tags, titles, and subheadings help in drawing organic traffic. This is why; make sure that the content is properly supplemented with relevant keywords. Again, do not use them too much that it gets spammed.
10. Newsjacking
News Jacking is a sort of guerrilla marketing that offers unobtrusive advertising. It is ideally piggy-banking on the trending news topics to make sure you get noticed. This is done by adding your thoughts and opinions and then posting it on multiple platforms.
This will get you noticed. The users will visit the site using their search queries in news portals or any other platforms. However, the trick is to link your thoughts with new facts and logic, otherwise, this strategy will again turn out to be a repost of original content.
11. Setting up email marketing
Newsletters have demonstrated their effectiveness from time to time. It allows you to communicate with the customers and increase site visits. To configure the newsletters, you have to place a simple registration or subscription form present on the website.
Once you have set up an email marketing campaign, you will be able to establish a communication with the customers and notify them of the promotions, catalog updates, and all other important events.
12. Mailing in the messengers
This is similar to the emails. The difference is, messages in Facebook Messengers, WhatsApp, Snapchat, and other messaging portals have a higher percentage of opening. Everyone is using a smartphone these days and this is why the messages are more convenient.
These messaging portals have a lot of potential. However, before you start using such platforms, it is important to ask them whether they are comfortable in receiving such messages or not. Otherwise, the sender might block you.
13. Community hijacking
When it is about organic traffic generation and link-building, this is a great way. It works better in some industries, but in one way or the other, you will be able to advantage of this. This strategy includes finding online communities that comprise your target audience or people.
A dedicated community on a certain industry will help you get a lot of organic traffic if you can add value by creating posts, videos, or images. You can add links to the products or services that you offer. This will increase traffic on your website.
14. Boosting underperforming content
A major section of organic traffic and leads come from a small percentage of the total content present on a site. This brings a lot of opportunities. You will have a bunch of content ranking on page 2/3 for targeted keywords. These are the “low-hanging fruits”.
From Google analytics, check the data on keywords that are bringing you the maximum traffic. The objective is to find keywords that are hovering between positions 10 to 25. When you find such a keyword, click through to it and check the pages it is ranking for.
Now, on those pages, add links to some of the powerful pages of your website. By powerful, it means the pages with the highest number of external links pointing to them. After adding the links find out if you can make a few more tweaks in the content or not. Finally, upload the keywords and track them accordingly.
15. Find questions that your buyer persona is asking
Good strategies for content marketing are not only about finding the right keyword. The content should resonate with your buyer persona. Start by finding out what the buyer persona is asking, or rather what their demand is.
From there you can align the questions to keywords to draw traffic to your website. Once you start doing this, you will not only increase your website traffic, but also fulfil your potential customer’s needs.
In conclusion, it can be said that there are no ‘hard & fast’ rules for increasing organic traffic. Once you start your website, there are a myriad of ways you can tweak and optimize different elements of a site that helps you in increasing site traffic.
For a complete website audit and optimization, you can get in touch with the professionals at Skyram Technologies.
