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App stores like Google and Apple are not the only place to promote a mobile app. There are other ways to promote your app including various search engines like Google, and Microsoft. Yes, you heard it right, you can promote your app on search engines with the help of SEO. It is a great way to divert traffic to your app along with the ASO strategy. Having a robust SEO strategy for your mobile app will complement your ASO strategy, thereby attracting more traffic to your app. So if you are a mobile app business, now is the time to use app SEO to successfully promote your app across various channels.

Nowadays, developing a robust app is not enough as the mobile app market is highly competitive. Every other new mobile application is launched all around the world. But the mobile app market has great potential if you know the right way to market your product. So to attract relevant traffic and get more downloads, you need a solid marketing strategy i.e. SEO.

In the case of mobile marketing strategy, SEO is equally important as ASO. Most businesses don’t understand the need for SEO in mobile app marketing because it is a common misconception that SEO works only for websites. Indeed websites need SEO to attract more customers but mobile apps too need SEO. Without SEO, mobile app businesses might lose out a large portion of the target audience. We will highlight the importance of SEO in mobile app marketing and provide you with tips to enhance your mobile application SEO strategy.

What is SEO for an app or app SEO?

Now you must be wondering what SEO means for a mobile  app, is it different from a regular SEO? The answer is no. The mobile app SEO strategy is the same as regular SEO. It will help you to drive more traffic to your mobile app. It is a way of ranking your website or app rank higher in search engine results to attract more prospects. The main goal of SEO is to optimise a website or app so that bots can crawl better and you get rewarded with a higher ranking.

Now the main question that pops up, is how it can promote a mobile application. According to Google, most users discover new apps through search engines. Many reports state that most users search for apps in search engines rather than app stores. So this is where an SEO strategy can promote an app in search engines.

Do mobile app businesses need SEO?

The answer is yes. Just as websites need SEO to gain visibility in search engine results, mobile applications too need SEO with ASO. With the help of an SEO strategy mobile app businesses can divert more relevant traffic.ASO alone cannot get you the desired results. In order to successfully promote your app business, you need to combine ASO with SEO to get positive results. Otherwise, you can lose a huge chunk of the target audience. The main goal to combine ASO with SEO is to make your app discoverable on various online platforms. That’s why SEO is extremely crucial when it comes to promoting your mobile app.

6 ways how app SEO can promote your mobile app

To successfully sell your mobile app, you need robust app SEO strategies that will complement your ASO strategy. It will increase your app installs, and increase lead conversions. This will give you an edge over your competition. Use these productive SEO tips to get better rankings in SERPs results. They are:

1. Build a website for your app- Yes, you heard it right, a website for your mobile application. Wondering why? We will tell you the reason. Now you already know SEO strategies help websites get better ranking in SERPs results right?  Better ranking means more traffic. This is the reason why you must build a website for your mobile application. With the help of SEO, you can get top ranking in SERPs and thus get more downloads for your app.
2. Create engaging content for your users- Along with building a stellar website, you must create optimised content for your app’s website. It will improve your SEO for mobile apps ranking in the search engine results. Similarly, if your content is engaging, then the chances of your app downloads increase.
3. Target relevant keywords- When it comes to increasing SEO rankings, keywords are the most important part. To attract users to your website or app, you need to target keywords that are relevant to your app. To get relevant keywords, perform keyword research and find out the keywords that your target audience uses in their search queries. Based on your research, distribute the keywords naturally in your content to get organic traffic to your website.
4. Optimise the title and the metadata- It goes without saying that your title should captivate your visitors. Along with that, your metadata should contain all the main information about your mobile application. Most users decide whether to visit a website or not based on the title and metadata. So it is crucial to have an attractive title and meta for your website.
5. Link Building – Link building is an essential aspect of app SEO ranking. But building credible links takes some time. Link building is a process of letting Google know that your website is legit. So if more relevant external links come to your website, Google understands your website is trustworthy and increases your ranking. Again building credible backlinks will take some time. So approach credible domains that are relevant to your domain to get backlinks.
6. Optimise the page speed of your website- Another important aspect when it comes to improving SEO ranking is optimising the page loading speed. According to Google, the minimum time for a page load is two seconds or less. If the page loading speed is within two seconds, Google increases the ranking of the website by considering other factors. Similarly, if the page load speed is less the chances of more visitors landing on your websites increase. Otherwise, visitors will leave the page and you will end up losing a portion of your target audience.

These SEO tips will help you to promote your mobile app successfully on search engines. But getting the results of SEO will take some time. So apart from SEO strategy, you can promote your mobile app on different channels to divert more traffic.

How to drive traffic to your app from other online channels

Given below is the list of ways that will help you channel more relevant traffic to your app other than mobile app SEO. They are:

1. Social Media- Most internet users in current times have a social media presence. So why not use social media platforms for your mobile app too? So have a dedicated page for your mobile app on every leading social media platform. It will create more buzz about your app.
2. Effective ASO strategy- When it comes to promoting a mobile app, ASO is equally important as SEO. So having a robust ASO strategy will make your app stand out in the app store. This includes optimising app icons, infographics and screenshots, and app size and targeting relevant keywords.
3. Collaborate with an Influencer- A great alternate way to promote your product is by collaborating with a social media influencer. Since influencers have huge loyal fan followings, collaborating with them will have a huge impact on your app.

Final Takeaway

Mobile app downloads have risen exponentially over the last few years. So it is a great time to venture into the mobile app industry. Remember developing a stellar app is not everything, the ultimate success of your mobile app will depend on the marketing techniques. That’s why you need robust SEO and ASO strategies. Combining app SEO with ASO will give you a steady flow of visitors to your app. It will lead to more downloads, higher ranking and more revenue.

Frequently Asked Questions

1. What kind of marketing strategies do I need to make my mobile app successful?

Ans: With the help of effective SEO and ASO strategy, you can attract high-quality leads to your app. Along with ASO and SEO, you also need to promote your product on other channels to drive more traffic to your mobile app.

2. What is the difference between ASO and SEO in mobile app marketing?

Ans: Both ASO and SEO are crucial in mobile app marketing. In a sense, it can be said ASO is a subset of SEO. ASO works to make your app visible on the app store, while SEO works to make apps visible on SERPs results.