First of all, let us acknowledge the fact that YouTube channels are better at getting more viewership and attention than any primetime TV. What’s interesting is, TV has had a 60-year head start still it couldn’t beat YouTube. How about that?
According to the top digital marketing agencies in Chennai, people are twice more likely to pay attention to an in-app video than any ordinary viewer who is watching TV. Almost 70% of people in the world make their purchase decisions after checking a video on YouTube.
So, how can a digital marketing agency in Chennai use YouTube to help its clients? The best place is to start with optimizing the YouTube business channel.
As the top digital marketing agency in Chennai, we have found out the top 12 ways to optimize the YouTube business channel. Here is what you have to do.
1. Put a Keyword in Your YouTube Channel Name
This is about on-page metadata. It works the same way for YouTube as it works on your website. Use the same keyword research tools you use for SEO & PPC campaigns.
When you place a keyword in front of the title, it works wonders. For instance, instead of just the Company Name, try Company Name: keyword.
2. Fill the About Us Page
A lot of times, the About Us page is often underutilized. A lot of business companies don’t know how to make use of the page.
The first 48 characters will show up on the YouTube search results. So fill out this section with the necessary information for site users.
As mentioned by a top digital marketing agency in Pune, this is not only for your audience but also for YouTube to be able to serve the best snippet content. The rest of the About Us page is also a good opportunity to describe what your channel is about.
3. Use Channel Keyword Tags under Advanced Settings
In this section under advanced settings, you shall get 100 characters to create tags that will round out the scope of your channel’s metadata. These tags have the same function as they have on your website yet a lot of businesses don’t put importance on meta tags on YouTube channels as they should.
4. Update the Channel Trailer
The channel trailer is the red carpet you lay out for your visitors. The trailers are the introduction to your channel. Channel trailers are only visible to the non-subscribers which means you don’t have to create or curate information for the existing subscribers.
According to the best digital marketing company in Pune, you have to win over the non-believers, the uninformed audience, and the skeptics. Keep your trailers short and pitch quickly. Try to hook your viewers in the first few seconds.
5. Create and Publish Long Videos
Being a top digital marketing firm in Pune, we can say that this is one of the most important factors for a video – the watch time. It is also sometimes referred to as “audience retention”. This means viewers have found enough value in your videos to stay on your page.
The best way to keep users engaged is to create long videos which strategically share information throughout the duration of the complete video. Most of the time 10-minute videos have higher watch time than others.
“How-to” videos can be a great way to achieve higher watch time because they are innately rich.
6. Focus on the First 15 Seconds of the Video
The first 15 seconds of the video is the most important section to optimize. The viewers will decide in the first 15 seconds whether your video is the real deal or not.
Right at the start of your video, share immediately what it is about and what your viewers are going to get from it. Then state how your pitch has worked and back it up with examples.
If you can do this within the first 15 seconds, your video will have a higher watch time.
7. Create a Playlist that will Increase the Watch Time
The best digital marketing agency in Delhi, playlists are a great way to increase watch time. When one video ends, YouTube automatically moves users to the next video in sequence.
Threading videos together will form a larger and much more comprehensive playlist. This will help you in showing detailed concepts without getting confined to a set length of time in a single video.
8. Say Your Keywords in the Video
Due to the recent algorithmic changes to the Google search engine, even the videos and images have become crawlable these days. Thus, anything you say in the video also impacts the rankings.
Putting the keyword in the title, while also saying your keyword throughout the video is a great way in getting a higher SEO ranking and more traffic.
With the shift in Google’s natural language search and high-relevant content, matching the auditory keywords in a video with the ones you used in the title indicates you are not spamming the viewers.
However, don’t overdo it.
9. Optimize User-Interaction Signals
As mentioned by the top digital marketing agency in Delhi, user interaction is a ranking factor that helps the search engines understand how active your YouTube audience is. Also, it shows the search engines how much authority you hold on a given subject.
When you optimize for elevated user-interaction signals, it improves the organic search presence. Simply creating a YouTube video is not enough. You have to verbally and visually interact with your viewers.
You have to ask your viewers to do the following:
- Share videos on social media
- Comment on videos with positive feedback
- Like videos
- Subscribe
- Link your videos on their own sites or channels
10. Customize the Video Thumbnails
This is a new differentiator that is becoming more common on YouTube SERPs. A few years ago, the video thumbnails were only static images. However, now they can automatically animate when cursors hover over them.
Custom thumbnails offer a preview of the content. The best digital marketing company in Hyderabad says this helps in getting higher click-through rates. Thus, getting your content in front of more viewers.
Customization can be in any form:
- Appealing color schemes
- Dynamic banners or designs
- Intuitive splash screen/video title combinations
11. Use Video Cards & End Screens for Added Context and SEO Value
In May 2017, YouTube stopped the user of in-video annotations. These features worked perfectly on desktop devices because they helped publishers in offering additional queues for viewers through text, images, banners that are embedded directly in videos.
However, with the mobile-first trend, the annotations didn’t make any more sense. That’s where the video cards and end screens came in. YouTube cards and screens generate seven times more clicks than any annotations. The process of creating them is faster and easier.
12. Optimize Subtitles and Closed Captions
According to the best digital marketing firm in Hyderabad, this is another opportunity to add relevant keywords to increase the visibility of your brand. Closed captions also offer a better viewing experience, especially for the hearing-impaired audience.
Adding subtitles and closed captions is a simple process and the platform will also offer you customization options. This will help you limit the amount of text appearing on the screen or also the time when the closed captions come up at specific moments.
Some Final Words
Yes, it is true that a video marketing strategy is not the one and only way for a brand to reach out to its audience. However, if you even have one YouTube video right now, optimizing it and making more videos should be in your plan to improve rankings.
If you have some existing videos, then some simple tweaks can have a huge impact on the Google ranking of your brand. The best thing is, YouTube makes it easy to optimize your channel with a little SEO or development knowledge.
To make the most of your business YouTube channel, get in touch with the best digital marketing agency in Kolkata – Skyram Technologies.
