Most businesses know the importance of being active on social media. However, there are some that might think of a social media marketing agency in Kolkata as a different entity than something that impacts the overall digital marketing efforts.
Yes, it is true that social media has great benefits of its own. However, it also aids other different areas of digital marketing efforts as well. That includes SEO & website rankings.
It’s tricky to understand the relationship between social media and SEO. We’ll tell you why. Let us take a look at the following.
Initially, we used to think that no one outside Google will know what the search algorithm does or doesn’t. We had to rely on public announcements.
However, in 2010, Danny Sullivan reported that Google used “social signals” to get a website ranked organically. Now, this sounds quite definitive.
In fact, Matt Cutts confirmed that social pages act as the “ranking signals”. However, the story doesn’t end here. Cutts modified his statement in 2010.
He said that Google doesn’t use social media profiles as a ranking signal but as its own organic search. Two years later, Gary Illys confirmed Cutt’s opinion.
Thus, we can say with confidence that Google will rank websites that have strong social profiles. But also, the profiles don’t directly influence ranking. The website as a whole has to perform well to rank highly.
How Social Media Marketing Agency in Kolkata Helps SEO?
If you are planning to improve your SEO, you have to invest in social. Here is how social media helps with SEO.
1. Social Sharing – Boost Your Content Performance
When you share high-quality content on social media, you get access to a wider audience than the website alone. This is where a social media marketing company in Kolkata can help you.
Keeping your content simply on your website is not enough. The more people you can draw to your website, the more positive user signal you are sending to Google.
This works in your favor when it comes to search engine rankings. Yes, the impact is indirect, but it is surely there.
2. Backlinking – Social Media Helps You Get More Backlinks
Bringing more traffic is not the only reason you should share your content on social media. When you get more eyes on your content, the chances of someone linking to it increases.
Backlinks are a major part of SEO. Backlinks indicate to search engines that many other people have found your content valuable. Thus, your content will get a higher ranking if it is useful for the readers.
Content can spread easily through social media, even when you don’t have a lot of followers. All you need is one person linking it back to you for more people to see it.
A digital marketing firm in Kolkata can help you in sharing your content and getting more backlinks.
3. Brand Search – Social Profiles Rank for Search Terms
You must have thought about how your website ranks on the search engine results page. You should also think about how your social profiles rank.
When people look up your company with branded search terms or keywords, the social profiles of your brand get the chance of ranking along with your website.
When people these days search for a brand, not only do they visit the website, but they also visit the social media profiles. Thus, your social media profiles can give them a different view of your business than what your website offers.
A digital marketing agency in Kolkata can help you with branded search terms and keywords to increase ranking.
4. Image Optimization – Works for Both SEO & Social
Visuals are important for marketing. They are great because images or videos help in setting up a brand tone.
The human brain can process visuals faster. Thus, more people recognize and respond to images faster. Select the right image format for speedy download.
Use the right file name with relevant keywords. Make the images responsive, reduce the file size and add keywords in the alt-text.
Image optimization also improves the load speed of a website.
5. Active Conversations to Build Relationships
This is one of the best ways to increase engagement in social media. It is easy to build up a relationship when you foster trust and credibility.
Also, it helps you in understanding your target audience, their needs, and their pain points. You can only know this when you talk to them actively.
Therefore, when they sense that you have a genuine interest in solving their problems, they want to engage with you more.
The best place for such communication is social media. With the help of a digital marketing firm in Kolkata, you can take initiative and make conversation with your audience.
Here are a few things you can do to engage your audience.
- Ask questions to know how and what they are thinking about the brand.
- Ask about their thoughts on your new blog.
- Look for the questions that they might have asked in the past.
- Respond to their comments.
- Create a poll to gauge their understanding of their blog.
6. Create Compelling Social Media Captions
Whatever business you are in, one of the most important factors of social media is to create compelling social post captions.
Here is what you can do while creating captions for your social media post.
- Create a caption with a question
- Make your audience feel great but also show them you have something better than solves their problem
- Use focus keywords and terms in the captions, especially if there is a separate title section
- Make sure to use relevant hashtags to optimize your caption
- Use active voice
7. Evaluate Social Media Marketing Operations
Are you measuring your social media activities? If not then you are hampering your business. You have to know whether your social media marketing activities are getting you positive ROIs.
A digital marketing company in Kolkata can help you with this.
Social media is one of the best places to make money. You have to think about the following to track your social media activities.
- Are you making profits from social activities?
- Can you figure out what is working and what is not?
- What are the things that you should avoid and what should you include?
- Are you making similar social media posts?
You cannot be sure about social media. It is always a trial and error. Thus, if you don’t track the metrics, you cannot be successful.
Thus, when you get in touch with a digital marketing agency in Kolkata, you have to share your marketing goals clearly. This will help the agency to create strategies that improve your social media presence and SEO.
Wrapping Up
At this point, we believe that you have understood how you can use social media for SEO. As an individual or a business organization, it will take time to create a sustainable social media strategy.
You can get in touch with a digital marketing company in Kolkata to get a profitable and long-term social media strategy, improve SEO and rank higher on the search results.
There are several ways to improve SEO using a social media marketing agency in Kolkata and the above seven pointers will set you up. Understanding the tips is essential but it is more crucial to implement them on your social media marketing strategy.
