Previously, when someone used to say about using social media for business, most of the times it was about Facebook or Twitter. Since it is a video platform, YouTube was not considered as a marketing platform for business at first thought. But things started changing with time.
Being a small business owner, you must be thinking of ways to promote your business. Well, YouTube can be one of the most important weapons in doing that. Whether you are looking to increase your social media outreach, increase online visibility, and increase conversions, YouTube can do that for you.
The best part is all these things can be done without making a dent in your pocket. If you are not sure how to grow your business using YouTube, this blog will help you. Here are 8 ways YouTube can help you in growing your business.
YouTube can get you billions of traffic
There is no doubt that the popularity of online video platforms is growing exponentially with billions of users at present. And YouTube is one of the most popular platforms in the category of online video. If you can create videos on your business or something related to your business and post it on YouTube, you will find a lot of views in a short time.
YouTube has become so popular that you will find a huge number of people who are checking your videos. This is guaranteed. As long as you can provide something valuable for your audience, or provide solutions for them, it will not be difficult to find viewers on your YouTube channel.
YouTube helps you get found in Google
Because of the Google Universal Search feature, Google fetches results in all formats, whether it is a video, an image, news, or a book or any other form. This is to help people find what they are searching for.
Now, videos have started coming up more and more in the search results of Google. Thus, it is pretty evident that Google thinks videos are as important as any text-based webpages. Thus, you can take advantage of this scenario. Create quality content, write about it on your website, and then create complimentary videos on the topic explaining it.
By using YouTube as a part of the marketing strategy for your business, you will also increase the authority of your website. Associate your domain name with your YouTube Channel, share your YouTube videos on social media and try to get other website owners to embed your YouTube videos on their websites. This is how you reach more audience.
Your content will remain ever-lasting
How? When you start using YouTube for the business you will find a lot of instances to re-purpose your videos without spending a lot of time. Repurposing the content is an effective form of content marketing.
For instance, a blog can be repurposed as a podcast, infographics, presentations, and video stories. Thus, you will be able to create 4 pieces of content from a single idea.
Helping you in having a global audience
This is one of the best advantages of using YouTube for business. When you keep creating videos, share them on different platforms, it offers the audience a portal to visit your website. With YouTube, you can reach a global audience even if you only speak one language.
For instance, if you are a native English speaker, you will have an advantage because it is difficult to capture the widespread English speaking market if you don’t create good content in English.
Apart from that if you include the closed-captions on your videos; you will be able to reach new audiences because you will be catering to people with different needs. Also, you have to include different CTA’s within your videos along with annotations that link with other videos, your web content, email auto-responder series, and offers on your services and products.
Create your email list in YouTube
This is yet another benefit of using YouTube for your business. You can build your email list as you continue to provide good quality content.
You can use software that allows you in embedding the sign-up form directly into the YouTube videos. Thus, any viewer can stop the video temporarily to add their email and subscribe to your list. This is an easy way to build your email list through YouTube videos.
YouTube increases the chances that your audience will promote you
How? When you create personalized videos for a specific target group of audiences, then those videos connect more with the audience. This leads to more conversions. People start trusting your brand which leads to increased sales.
According to researches, for professional services and general companies, if you drive your traffic to a landing page with a video of someone from the company speaking about the product or service, it increases the list of leads and sales.
Target audience with AdWords for the vides
Because of Google AdWords, it is now possible to get a laser-focused audience by advertising on the videos. It increases your chances of audience watching and searching for your videos. The best advantage is, you only pay for the engaged views.
An engaged view occurs when a viewer checks your ad for 30 seconds. Thus, the major benefit of AdWords for video is it has the potential to grow your audience through multiple ‘earned views’. The views are earned when someone chooses to see your video ad and then watches one or more videos on your YouTube channel in 7 days.
You can make more money with AdSense for video
When you create regular video content, it offers you the opportunity to earn money directly from the videos. This happens through Google’s AdSense for video program. Also, you can use AdWords and AdSense together for making some money from your video campaigns as well.
It works like this:
- The viewer will see your video ad in a different video and then click on it.
- You will pay for the click as a part of the campaign budget.
- When the viewer goes to watch your video, viewing the ads from another content creator.
- The viewer clicks or watches the ads and you will be paid 68% of the ad revenue.
Thus, you can run AdWord campaigns for your videos while making money by allowing others for advertisements on your videos. In this way, YouTube can help you promote your business and brand to grow.
