Did you know that Instagram has more monthly active users than Facebook, Twitter, and Snapchat? While creating digital marketing strategies, a lot of us don’t consider Instagram to be a useful lead generating platform. This is where we miss out on a lot.
If done right, Instagram can be an extremely effective lead generating platform, even better than Facebook and Twitter. Almost 80% of the Instagram users tend to follow a business account. This is a great sign of intent that digital marketers can capitalize on.
According to a Facebook survey, 80% of the users check Instagram to decide whether they want to buy something or not. You cannot ignore so many useful opportunities to generate leads, especially if you are creating digital marketing campaigns.
In this article, we are going to share 10 simple tactics that will help you generate maximum leads from Instagram. Rest assured that they will accelerate your sales in no time.
1. Instagram lead ads
Instagram lead ads are a kind of obvious way to generate leads. The Instagram lead ads are designed in such a way that it helps businesses in collecting customer’s information. These include emails, phone numbers, job titles, and birthdates.
These ads help businesses in learning more about customers which helps in direct marketing campaigns. To create Instagram lead ads, you will need an Instagram business account. The customer information collected from Instagram is useful to fine-tune your ad targeting strategy or set up Lookalike Audiences.
These audiences will target more people on the platform with similar profiles and boost your exposure.
2. Use action buttons in your bio
If you have a business account on Instagram, you will be able to add action buttons to the profile. Include a link to your email, phone number, and business address. This helps people to get in touch with you easily.
Along with this Instagram also offers other action buttons for lead generation like Book, Reserve, and Get Tickets. These buttons bring people to the forms by the Instagram providers like Appointy, OpenTable, Eventbrite, Resy, and more. Choose one that your business uses.
3. Optimize the link in bio
The greatest drawback of Instagram is you cannot add a link to the posts. The only clickable link you can add is in your bio. In most of the posts, people use the reference “link in bio”. This has become old and outmoded. Try out some other smart ways of referencing the link in bio.
The link needs to point customers to whatever objective you are seeking to accomplish. This can be a newsletter subscription, product sales, or a survey. You can change your link in bio as frequently as you want.
Keep the link short, promote in on your Instagram posts, and add a CTA button above the bio link.
4. Engage with your audience
What is the point of using a social media platform if you are not “social”? You need to engage with your audience if you are serious about generating leads. This is applicable to every social media platform.
One of the easiest ways of increasing engagement is to respond to everything. Don’t just throw a “thanks” and carry on with your day. If you want to grow your audience and generate Instagram leads, you need to take some time out to craft a thoughtful response.
This doesn’t mean that you have to create a paragraph of responses, just show that you gave them attention. Use emojis and GIFs in your responses. You can still engage even if you don’t have an audience. Check similar brands and engage with Instagrammers that are engaging with them.
Anything that you can do to make your brand more accessible and engaging will give you more exposure and generate leads.
5. Sharing user-generated content
User-generated content is technically an unpaid content that is put out by the fans. It works best when you have to create a social proof for your brand. People trust what other people tell them about any product or brand, whether it is online or offline.
Instagram is just the right platform for sharing user-generated content for taking advantage of social proof and engagement. You can also use to create an “Instagram collection” of user-generated content to engage with the followers.
6. Use well-optimized landing pages
Once the user has clicked on the link, now it is time to make sure they don’t regret the decision. For this, you need a well-optimized landing page. To make sure that it is optimized here is what you need to do.
- Double-check to ensure that the page can be scanned
- It should offer a seamless yet enriching visual experience
- The landing page has relevant content as expected by the buyer
Everything that your CTA’s promise to deliver, should be supported by an excellent landing page.
7. Use the swipe-up feature in Insta Stories
There is another section where Instagram lets you put links – the Instagram Stories. However, to be able to put links in Instagram stories, you will need more than 10k followers. People whose accounts have a large number of followers; they can embed important links in their Insta stories.
30% of the most-viewed Stories are from the business accounts. All your target audience needs to do is swipe up and they will reach the landing page. Since you can easily embed links and post as many stories as you want, this is an effective tool to generate leads.
8. A goal-oriented creative team
A good CTA is one of the best tools to generate leads on Instagram. The creative department needs to try out multiple CTA’s to check which works the best for their brand and target audience. Also, check whether the phrases like “swipe up”, “link in bio” and “order now” goes seamlessly with the respective content or not.
Also, the CTA and visual content should go hand in hand. In this way, you can keep your audience constantly interested. Your creative team should make ample space where you can add your CTA’s.
9. More footage for popular products
Instagram mentions its official blog. A tap on a certain product will not always lead to a sale. Here is the solution for it. Use Instagram Insights to check which products are performing the best.
Then increase the frequency of posts related to the top five highest-performing products. In this way, your audience will be reminded of the products that they like the most.
10. Use Instagram shopping factor
Yes, it is true that shopping doesn’t include growth in sales but even if a customer clicks on a product, it is considered as a potential lead. More than 100 million followers click on different product tags every month.
With Instagram Insights, you can gauge the audience mentality and product interest. You can also offer curated ads to your target audience. This will make them feel special and you can have a strong emotional appeal towards your audience.
In conclusion, it can be said that Instagram offers innumerable opportunities to generate leads. Your business will have a chance to broaden the outreach, analyze customer intention, and increase sales. Make sure that you post meticulously and constantly on a pre-determined schedule.
A lot of us use Instagram as just a platform to share photos. Apart from being a photo-sharing application, Instagram can help you boost your business by getting you more leads.
