We were already aware of an existing social networking platform by Google, known as, Google+. The search engine giant quietly launched another social networking app, this time, with a focus on content. The app is known as Keen.
Keen is an application for machine learning. It actively promotes users to the relevant webpages of interest. Keen is ready to become the brand new source of referral traffic. This is a place where the users can collect content on a certain topic of their interest and share the collections with other people.
You can also find new content based on what you have saved. According to the developers, the users won’t have to waste endless time in the browsing history. Keen is going to be the “home” for their interests.
Why is Keen different from other applications?
Keen is an experimental web and android application which is a part of the Google’s Area 120 projects. Area 120 is a place of interest where small teams work together in a small startup to create innovative projects.
The idea of this project emerged when a husband and wife shared activities that were important for them. These were the activities that they wanted to share with each other. While they gathered links and resources related to their interests, the Googler realized they needed a tool to curate and share the ideas.
You can share the ideas with the public or if you want, you can keep them private. What makes Keen different from Pinterest is Keen makes use of Google Search and machine learning to surface content that is related to the interest.
With the increasing collection, Keen becomes better at curating the kind of content that the users are interested in. It uses a proactive content discovery method. You can save and add links, images, texts, and web searches. All that you add, will get you more to explore.
The “more to explore” section is where you receive more traffic.
What are the additional features of Keen?
Keen uses Google Search and machine learning that helps in revealing the contents along with the associated interests. The user will weed out the unnecessary contents and focus on interesting and useful publications.
Filling your collection with Keen becomes better since the user can add more interesting content. This new application is available as a web and Android application. It is not available in the iOS version yet.
Pinterest also invests in the process of machine learning for the recommendation algorithm and trends feature. Till now, Pinterest has been able to garner more than 50 million users to the platform every year.
This app recommends content that people will enjoy. This is more than a competitor of Pinterest. It opens up opportunities to increase traffic and popularity. It will be useful for web-publishers, search marketing, digital marketing, and web-stores. They can use Keen for their marketing strategy.
The similarity between Pinterest and Keen is, in Pinterest, you could put up pins and here, you can create a collection of curated content. Users can make a “keen” of any topic or interest that they wish. Starting from bird watching, baking to typography, you can create any curated collection.
How to save content using Keen?
You can register with the Keen app using an existing Gmail account. The best part is, this new app actively searches and suggests relevant content for the user. A search engine is passive and it waits for someone to ask something, but Keen does it on its own.
All you need to do is create a title and save your collections. The more you save to a keen and organize it, the better will be the recommendations. Even if you are not an expert, you can still start curating a keen and save topics of your interest.
These contents act like seeds and help the app in discovering more related content with time. You can control what you want to share and follow keens created by other users. Keen can save all forms of content, starting from articles to YouTube videos, blogs, and shopping links.
The website comprises of large animations and a scrolling ticker of topics that the users might be interested in. For every keen you curate, Google uses machine learning to look for contents that are related to your interest.
Are you already using Keen on a website or as a mobile application? Do you like it? Share your thoughts with Skyram Technologies here.
For more such interesting blogs, have a look at our blogs section right here.
