The on-going COVID19 outbreak has impacted everyone’s life. Whether we are stuck in our homes or away from it, the way we spend time and our priorities have changed. The economy seems to have slowed down. Newspaper circulations have reduced and organizations are not investing in outdoor marketing.
Digital marketing has seen a major boom in the last few years. With this global pandemic, the use of digital marketing strategies has increased drastically. Online shopping and browsing the internet is now at its peak.
There is no doubt that online marketing will be the future. More people have got used to working from home. This has reduced the infrastructure and maintenance costs for a lot of companies.
Thus, they can now shift a major portion of their investment in assisting employees with technical support, branding, and online marketing promotions. Initially, people have been reluctant about e-commerce and online payment. Now, we have no choice but to adapt to the digital mode of transactions.
Ecommerce, curbside delivery, and pickup, online shopping have become the new norm of life. Since March 2020, 95% of the consumers avoid public places, media consumption has exploded. Video consumption increases by 60% and viewing streaming content increased to 39%. At present, 75% of consumers use social media regularly.
Under these circumstances, the insights that SEO offers related to consumer behavior is important Considering the demand fluctuations and volatility. The fact is, SEO in digital marketing will guide the companies through this economic storm if the following efforts remain constant.
1) Keep the website updated and optimized: Optimizing a website is extremely important for availing traffic and maintaining the search engine rankings. The primary objective is to obtain traffic from multiple sources and keep them constant. It takes 4-6 months for SEO to show results.
SEO results increase with time. During lockdown, there has been a drastic increase in the use of the internet. People are browsing the internet every minute. With consistent SEO, they will surely land on your website at one point in time.
If you can create an impact on your target audience, you will have constant and repetition visitors. When the visitors notice that your website is still optimized and user-friendly even during the COVID19 pandemic, it will leave a positive impact on them.
2) Keep a constant SEO effort: Considering the business perspective, maintaining the SEO efforts will help you keep your organic search ranking. Even if it is ranking down, you can improve them if your SEO efforts are constant.
This is the right time to think about full-blown SEO strategies in digital marketing to attain a competitive edge. Capitalize on this opportunity to rank better than your competitors. A lot of business organizations have gone into panic mode and reduced SEO efforts. Do not fall into that trap!
3) Don’t ignore the benefits of local SEO: If you have not already stepped into the domain of local SEO, then this is the right time to grow your business. Google My Business offers a myriad of options when it comes to brand awareness.
Starting from changing business operation hours, to adding business names and more, you will have a lot of features. You can use these features to your advantage by sharing all your updates with your customers. Also, you can increase web traffic by offering backlinks to the website content for Google My Business page.
Take this time of lockdown to post your business on the local listing websites. Thus, it becomes easy for people looking for your services or products to get you after the lockdown ends. This will increase the number of relevant audiences.
4) Content matters: Content plays a vital role in gaining relevant audiences for the website. In this lockdown, the number of readers on the internet has increased. Thus, your target audience will look for some interesting content to read.
There is nothing better than offering something interesting related to your field of expertise. Take this as an opportunity to reach out to your set of target audience. Once you create and post expertise-specific content, it shows that you have experience in that field. This strengthens the brand name.
5) SEO is an undeniable part of marketing: Unless you have completely stopped the business operations, you will be investing in other channels that create demand. These channels inspire people to search for certain services and products, learn more about a brand, read reviews, and more.
Channel synergy is extremely important to keep a balance. Carry out the SEO strategies even during the tough times. Search engine optimization is the front and center of digital marketing across different channels like paid media, local, mobile, video, email, and ecommerce.
Considering the uncertainty, SEO is the best option for continuing business operations during the ongoing COVID19. Search is critical not only for the discovery but it is also an important portal to gain insights into the evolving consumer behavior.
Are you working effectively on your SEO strategies amidst this COVID19 lockdown period? Get in touch with Skyram Technologies here for tailored and business-specific SEO strategies.
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