As times are a little hard right now, businesses are trying their best to stay ahead during the pandemic.
To make sure that you maintain a connection with your audience even when the business is in a halt right now can be difficult.
Ecommerce especially is facing the hardship of staying connected with the audience.
However, amid all of this, a huge part of the crowd is using social media due to social isolation. With more than 3 billion people using different social media platforms, as a business owner, it can be a vital time to take advantage of these numbers and keep the connection intact with your target audience.
Here are some of the tips that may help you to acquire more audience engagement through social media in this quarantine time.
Optimizing your social media accounts
Your social media is the first place that your audiences are about to look for information about your brand. 60% of the time people scroll through the page of the brand to get an idea.
For each social media account, there will be a different set of rules and practices to follow when creating a social media profile.
Your social media needs to fully optimized with unique bios, descriptions, innovative posts and for sure videos related to the situation right now.
Be consistent
This is not just for the COVID19 pandemic, but in general, you need to be consistent in your social media engagement.
A trick to follow in making the most of your social media presence is to post at the right time when most of your audience is active.
Focus on social media content or message you want to forward to your audience.
Reply to the comments. Be it positive or negative, this shows that you are willing to engage with the conversation.
Collaborate with influencers
This may seem ridiculous but influencers do have a ‘real-life’ connection with their audience. And 50% of the buyers trust their favorite influencers to buy a product.
So, even if you collaborate with micro-influencers they will probably have enough fan base to get your brand forward.
At times as a brand, it is not possible to create a ‘human’ connection with people. That’s where influencers come in!
Analyze your competitor’s social media
Each of the social media, Facebook, Twitter, Instagram, etc, has its own audience and they interact very differently from one another.
Use tools to check out your competition.
- Here are some of the aspects you need to look for:
- Identify which content results in the most likes and shares.
- Track follower growth on primary social media channels.
- Find optimal times of day for post engagement.
- Study audience demographics.
Connect on a more human level
Times are hard right now.
Death tolls are getting bigger and bigger. People need some kind of motivation, optimism to carry forward- but that should be genuine.
Audiences nowadays are quick to understand fake optimism.
Talk to your followers like your friends. There is a saying that having 100 followers who regularly engage with you and your content is infinitely more valuable than 10,000 that ignore you.
Do live videos, some titbits about the current situation or maybe some funny memes that might cheer up your audience.
Automation is the key
Automation if done right can be excellent for any business.
But you can’t just expect a great response by turning everything on an autopilot mode.
Below is a tweet from Bank of America is a good example of how to turn your social followers off via improper automation.
Use chatbots, those are the easiest way to bring automation into your business.
Also, you can use analytics tools to generate reports with charts, graphs, etc. along with information that will help analyze your performance.
Provide customer service nonetheless
With growing social media, customers are ready to look for quick answers.
By offering an easy and quick complaint and feedback gateway to your followers, you will build a rapport with your follower base.
Always reply to comments, complaints. Especially the negative ones. People are easy to point out the fault and if you can handle that well, it shows care for your customers.
Select ‘your’ best platform
Not everything works for every business.
If you have a restaurant, Instagram, Facebook and Pinterest may be your game. But not LinkedIn. The offering is key to the platforms you should choose.
Also, who is your target? Are they young audiences from 14 to 19? Instagram and TikTok might be your best chance.
Whereas, are you trying to build software for other companies? LinkedIn is your best bet then.
It’s far better to choose one or two channels and invest in them than five or six channels and spread the message too thin.
Generate unique content
“Viral” content isn’t easy to create.
You can improve your chances of going viral by sharing content that visitors like to view and share.
But to do that you need to be creative and unexpected with your posts. Also, emotional posts create a major drive among the audience given the situation in the country.
Measure your results
There are tons of tools to measure your growth. Tools like Social Pilot, SEMRush, Sprout Social can provide analytics on your social media performance.
If you need some assistance in your social marketing strategy to contact us at Skyram Technologies. We will help you to create, execute a perfect social media strategy with guaranteed results.
And for more such blogs read here! Stay safe, stay indoors!
