What comes to your mind when I say astrology? Or palmistry?
You would say horoscopes right? Or fate?
Some of you would also say these are utter rubbish as it has no “scientific evidence”. But let me tell you that science is not just about a scholar in a lab, wearing a white coat & doing experiments using chemicals.
Science is an idea & ideas have no limit. And where “traditional science” ends, philosophy starts.
No don’t worry, we won’t be giving you lectures about beliefs & philosophy of life, we simply want to give you an idea of pseudoscience & its marketing prospectives.
A World Beyond Proven Science
Science is an imaginative process, creative process.
The word science is often misunderstood that it needs to be “proved”.
Logical science is skeptical.
After all, the marketing world, unlike the physical world, is constantly changing. In fact, it changes reflexively, so the more successful a strategy is, the less likely it is to work as well next time. The data point we most often miss is ourselves.
And for us marketers, good science-based with a lot of uncertainty is the perfect recipe!
How to market Pseudoscience?
Pseudoscience can be of different types. There is palmistry, astrology which is widely popular and these have a specific audience.
Finding Your Niche
Pseudo-Science businesses are numerous and competitive. With its numerous branches, it can be a task to find your own audience.
Obviously, the audience will come from the specific branch of pseudoscience that you are dealing with.
Like if you are an Astrologer, you need demography who are interested in the subject. Keep in mind that not only believers but also curious people who are into it just for knowledge can also be your target audience.
Studying the subject
Look, pseudoscience needs a lot of research as it is mainly based on theory & observations.
To draw customers one must know their subject very well. Do not expect your audience to be stupid enough to get convinced with everything you say.
As I said earlier, good science always asks questions & faces criticism. So study your field hard. One such successful Astrologer is Susan Miller, who has over 6 million visitors each month on her website.
Another astrologer is Rob Brezsny. His well-known “Free Will Astrology” website and email newsletter have attracted many clients, because Brezsny specializes in finding the most optimistic spin on weekly astrological trends, encouraging clients to view themselves as free agents in the universe. All of these people have immense followers because they exactly know what they are talking about!
Free Services
If you know the subject & want to get loyal customers, you need to give something out for free. Even Rajat Nayar gives away free information.
Many astrologers even coach classes for free to draw clients into exploring more complex situations.
How to market a Psudeoscience Website?
Online marketing for Pseudoscience is not an easy job there are a lot of fake astrologers, palmists, numerologists who may have all flashy websites but not aware of the subject at all.
There are people who will write your entire life for a mere amount. But authentic pseudoscience is not that easy. It requires a lot of studying & observation to find the most accurate information about a single person.
Some of the ways to market pseudoscience
Keyword Research
This is important for all types of online businesses. Proper usage of keywords will help you to get the traffic you are looking for making your page rank higher on Google.
Google My Business
Pseudoscience is a location-based business.
If you have a center or office for your business it is a necessity for any location-based business to have a listing on Google My Business.
And make sure to promote it! When people will search for “palmists near me” “astrologer near me” they will be able to see your page listed on the map!
Social media engagement
Social media has a huge potential for customer engagement be it any business.
Remember, there will be a lot of negative feedback as there is an expected amount of skepticism regarding pseudoscience.
However, to find the exact demography & target them social media management is a very important aspect. You can start by giving them weekly predictions or live streaming on a specific subject.
Content marketing
To market pseudoscience content is a must. It needs to have a little bit of mystical flare embalmed with modern spirituality.
A study from 2018 conducted by Vice and Insight Strategy Group found that religion is on the decline with young people, but 80 percent have a sense of spirituality and believe in some sort of cosmic power.
So to engage your audience you have to think beyond just zodiacs & elements.
The good thing about pseudoscience is that it can be a vast subject so the prospect is massive as well.
Generate interesting unusual facts videos or blogs with a lot of mystical elements to attract new customers.
Spin-off projects
The spread of the Internet has enabled astrologers to find more clients by branching out into spin-off projects.
So as an astrologer you can also collaborate with a numerologist or make spin-off products. For example, Llewellyn, one of the oldest metaphysical publishing companies in the United States, now provides an affiliate program that gives astrologers commissions in exchange for links to Llewellyn products placed on their websites.
But of course, for that, you need to grow your own brand at first.
The Next Generation
As much as people like to disregard pseudoscience it is now becoming mainstream with more & more people taking an interest.
There is a wellness center for yoga, acupuncture, alternative medicines to heal the body from inside.
After all, everything is not voodoo!
If you have the right knowledge you can find the right customer with the help of digital marketing.
It is better to go for an internet marketing agency to find a unique marketing plan for your business.
These experts will know how to handle your target customers, generate quality leads, conversions & brand building.
Want some help? Contact Us at Skyram Technologies. We will guide you through all the digital marketing plans for your business growth!
Also, for more marketing blogs, read here!
