When it comes to choosing a search engine, we don’t even think. We just “Google it.”
Google is the most popular search engine & for some legitimate reason.
What makes Google so popular?
The success of Google has led to it being the most-used search engine in the U.S. market, managing over 3 billion pages a day.
Google is the largest website (traffic-wise) on the Internet. What is it that Google does better than say Yahoo or Bing?
It is the comfort factor? Is it because of the relevant results? The list can go on and on of possible reasons as to why people choose to use Google over other search engines on the Internet.
Let’s dive in details:
User-Friendly-
What Google does best is understanding the intent of the user.
It is often said that the success it has achieved over the years came from its desire to provide higher quality results very easily to the users.
The constant updates on Google gives it an edge to give the most accurate & efficient result each time.
Google is simple & better to understand!
High Trust
Providing better, more relevant results have allowed Google to be considered a trustworthy resource for finding information on the web.
Google’s trust has continuously increased over the years due to:
Constantly updating their search algorithms
Focusing on the user, their intent, and their satisfaction
It made the world so small, the way no one could ever imagine. Its choice among the world is so heightened that many experts view that the next ten years Google not to worry about its acme position.
SEO friendly
SEO optimize Google search engine as per rules, register their sitemaps and knock Google’s service.
Google even created the best video search engine through YouTube, a major, major medium where users can search for videos.
As technology such as WiFi, cameras, mobile phones continue to advance, the ability to upload, download & watching videos will increase day by day. As this trend grows, having a search engine that can accurately find and produce what users are searching for amongst the masses of video files will become a necessity.
Map Search
Google Maps are one of the best features of Google according to me!
These tools offer a brief view of street, city, and country. So if some want to find the location on the internet via Google map or Google Earth then it becomes easy.
Finding places has never been this easy. Not only it gives you directions to your destination, it even gives you recommendations like places to stay, eat, their rankings & so on.
What are some of the other benefits of Google?
Apart from these chief advantages, there are some other benefits of using Google as well:
- Free
- Easy to edit
- Ideal for anyone, from a professional to a newbie
- No software installation required
- Integrated with Google apps
However, Google has a few drawbacks as well.
There are few services that Yahoo does better or Google doesn’t offer it.
How Yahoo is better than Google?
Personal Finance
Yahoo Finance contains a great wealth of original content that easily rivals some of the biggest financial sites in the game.
The interface is equally intuitive and accessible to both new investors and longtime financial experts.
But Google Finance is there, although it isn’t as efficient!
Website Backlink Info
For some reason, Google does not publicly disclose this backlink information but instead provides a small sample of quality incoming links to a given domain via it’s “link:” search operator.
Yahoo makes this especially easy with its “link domain:” search operator. It quickly provides a full list of incoming links to any given domain.
Local Search
This is a big one!
If you are looking for businesses around your town or city, Yahoo Local is a step ahead of Google.
While Google can perform local searches in a variety of different ways through their standard search interface and Google Maps application, Yahoo Local is a more polished service that puts all local search capabilities on one convenient page.
Privacy
This one is arguable. Some argue that Google has a better security system than Yahoo.
Some businessmen agree that communication with other companies or people for sensitive issues like strategies, monetization that often contains Google’s Adwords services.
Another popular competitor of Google is Bing!
Bing is undeniably still a key player in the search engine rivalry contest and it has many enviable features.
What does Bing do better than Google?
Image search
Bing was the first to introduce the ‘infinite scroll’ to evade the need to painfully click through the various pages of image results. Google has since caught onto this function so Bing no longer has the advantage here.
However, Bing does still maintains the advantage when it comes to filters. Unlike in Google, you can search for different image layouts – tall, wide or square. Google generally has most of the same filter options that Bing has, although you have to dig a little deeper to find them.
Rewards & Gifts
It is often said that Bing gives free kinds of stuff to their users.
As a loyalty card in your local cafe, Bing offers a similar reward scheme using a points system. Sure it’s not a technical reason to use Bing, but there’s nothing like a bit of bribery to win people over!
Bing Cashback
Another genius marketing way!
Microsoft organized partnerships with many online retailers to pay a fraction of the purchase price of items bought through Bing back to the consumer. It was a very nice move from Bing.
However, the program offers cash back rewards of up to 35% from certain stores and includes such marquee names as eBay, Newegg, Dell, Barnes and Noble, Footlocker, Gap, The Home Depot and other major retailers.
Anyway, clearly, there are great benefits as well as a few setbacks of Google.
But the popularity & command over its users is undeniable. If pitted against any search engine, it will surely come as the winner!
For any businesses, being present on Google’s page is one of the primary goals for their company!
Want to be on the first page of Google? Contact us at Skyram Technologies. Our digital expert will come up with a customized strategy for your business.
Also, for more such blogs, read here!
