Have you heard about the phrase “Content is the king”?
In modern-day & age, content has gained tremendous importance in the marketing world.
Content marketing is the heart of any successful marketing campaign.
But have you ever wondered why is content so important for a digital marketing campaign?
To discuss the important along with a few tips & tricks to stay at the top of the game, our topic for today is – All about Content Marketing!
What is Content Marketing?
Forbes describes Content Marketing as a strategic marketing approach focused solely on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the objective of driving profitable customer action.
The key point is “valuable.”
This is the factor that changes the whole scenario that whether people actually “want” to consume it or not.
Why Content Marketing is so important?
Good content can help in creating conversions
The most important role content marketing can play is to influence conversions.
Here are a few of the statistics:
Content Marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)
About 61% of online consumers in the U.S. decided to make a purchase through content marketing. (Content Marketing Institute)
About 74% of companies’ content marketing has increased their marketing leads, both in quantity and quality. (Curata)
Improve brand reputation through content marketing
This is one of the major, major benefits of good content marketing.
In today’s busy digital world, it has become a primary importance to build a brand’s reputation with trust to get quality leads & customers.
Great content can help you build trust with your leads and customers. If they find the content to be engaging, valuable & innovative, they will start to have a positive outlook about your business, naturally!
Improve your SEO
SEO plays an important part in improving the visibility of your business online. But, after BERT update, if you want to improve SEO, you need to create user-friendly content optimized for search engine.
Tech Client shows that a business site that posts consistent blog has an average of 434% more pages indexed by search engines than those that don’t publish at all.
Therefore, the more content you have on your site the more traffic you are to likely get!
Generate new leads
Whether you are a small business or an owner of a big brand, lead generation is the foremost goal of any business organization.
Content marketing is not only great for lead generation, but it is comparatively affordable.
This affordability factor of content marketing makes it a necessary tactic for small business owners that do not have a lot of budget but wants to bring in new customers.
Now, there are some tips that one needs to follow while producing content for marketing.
Although most of the time the content will depend on the type of business you own or your target customers, there are few tips which you can keep in mind.
Make a solid headline
Readers are busy & impatient. To grab their attention, a catchy intelligent headline is very important. Keep it short, to the point with keywords of course!
Check for grammatical errors
A blog or a content full of grammatical errors can be pretty embarrassing.
Google prefers authoritative content & content full of silly grammatical errors that make you content non-dependable.
Make sure to use proper grammar. If you are not a writer there are various software available in the market like Grammarly which would help you.
Content Relevancy
In order to make a content marketing strategy, understand your customers.
To truly develop a piece of content around your customer’s pain point, make sure that it is actionable. Take a moment to ask yourself, is your content relevant to your website?
How helpful is it for your customers? If yes, then only post it.
Offer some FREE value through your content
We all love a little free gift. Isn’t it?
While most marketers and brands are asking for money in return, you can offer free tools and high-quality information to build your brand.
Use videos
Let’s be honest.
Videos have a multisensory appeal to them.
Experts at HubSpot say that the average internet user watches 90 minutes of video content every day. By creating helpful, entertaining videos, you are going to attract more audience.
An in-house guide
A style guide is a set of rules & approaches with which each organization develops its content.
Think about the newspaper or magazine houses. Have you noticed that the writing of say Times of India is completely different from The Hindu? Why is it so?
Because they follow different styles of writing which sets them apart from the rest.
Following a style guide can help your content to stand out from the crowd.
Focus on quality content
Don’t worry about adding new content.
Try & focus on adding quality content that is useful to the readers. Do not post, just to post.
Update old content
Change is the only constant.
A lot of organizations avoid this point. A blog two or a year old can easily become out of date. Review old content & update the information necessary.
This will keep your content fresh & relevant.
Write responsive posts
This mainly applies to social media content.
Create content which would generate response or a different opinion among your readers. This will create more engagement.
Be mobile-friendly
People hardly read content from their laptops or computers. Most of them use their phones.
In fact, 80% of online users prefer to browse the internet through their smartphones. Cater your audience with content that is mobile optimized.
Make smaller, lower file-size images and break up your content with subheadings.
Balancing between placement & organic
We understand that all brands need advertisement to survive in the market.
But an effective marketing content that has a balance of organic & paid traffic will drive the attention of your audience. It also helps you to stay authentic.
Create a newsletter
According to Forbes, four out of five businesses that market through email saying that it is a consistent source of conversions.
Create a newsletter from your blogs or other content specifically for your email audience.
Create longer content
While it is intriguing to write shorter content, but content that is too short do not perform well.
Longer content creates higher rankings, increasing conversion rates.
Collaborate with influencers
Collaborate with people relevant to your industry & tag them in the social media posts. They will return the favor by resharing your posts or often by recommending your business to their fans.
It’s a give & take policy you see!
Understand your content analysis
You need to be able to understand the effect that your content is having and what is most effective with your specific audience.
Understanding how your content is performing, you will be able to build your next strategy around that.
Lastly, remember to be authentic about yourself.
Pretentious content or delivering false promises can affect your relationship with your customers.
If you are serious about building your brand value, you need to have a strong content marketing. However, it is better to get a pro who will understand what works & what doesn’t.
Want some help? Contact us at Skyram Technologies for effective content marketing customized for your company!
Connect with us here!
And for more such marketing related content, read here!
