When you are running a business, understanding your audience engagement is extremely crucial for a company.
Each individual visitor brings his own set of data that requires to be collected, measured & reported. But doing that manually is quite a task really!
It is almost like a Rubik’s cube where it can get confusing.
Why do you need a Visitor analytics tool?
· Getting to know your visitors to enhance user experience
· To know your best content & focus on it
· Boosting your site’s SEO
· Track top referral & build strategies around it
· Tracking your e-commerce metrics 7 utilizing them for sales
Fortunately, there are several tools in the market now which helps marketer get a comprehensive report helping them to get a definite insight about your business.
But not all of them are competent enough.
And getting a misleading report can hamper your long-term business goals.
To help you guys out, here are the top 5 visitor analytics tools to use for getting more insights about your website traffic.
Adobe Analytics
It is one of the leading real-time analytics tools in the market.
Analysts all over the world use Adobe to discover high-value audiences and power customer intelligence for their business. It helps to helps gather, organize, analyze, and report on everything customers do through web analytics.
Adobe Analytics has a very flexible, easy-to-use UI, that allows users to simply drag & drop data, visualizations, data tables & components such as dimensions, metrics, time granularities, or segments to generate reports.
The AI used by Adobe makes things much more simple. It enables features such as intelligence alert or anomaly detection!
Some key features:
· Easy-to-use UI
· Full omnichannel data sources
· Handle a vast volume of data
· Mathematical & Statistical calculation
· Adobe Sensei
· Intelligence alert
Price- Paid
Google Analytics
For a free tool, Google Analytics is one of the best out there in the market.
It can obviously be used for tracking & analyzing web traffic. You get to see what keywords are working in favor of your business, bringing you maximum visitors & what are the aspects which are turning them off.
It’s simple to set up, customizable and provides all the basic information you could want about your site.
And because of it’s immense popularity, it tends to be easy to integrate with other platforms.
If you are a new entrepreneur & just finding your foot in the industry, go for this one.
Some key features:
· Analytics Intelligence
· Audience Reports
· Behaviour Reports
· Conversion Reports
· Funnel analysis
· Advanced analysis
· Data Activation
Price- Mostly Free
Clicky
Clicky is flexible as well as a powerful web analytics tool with some features even Google Analytics lacks.
The Big Screen feature lets you see exactly what’s happening on your site – how many visitors you have, what they’re doing, and when they’re leaving – in real-time.
It even has a separate Twitter analytics feature that allows you to search for mentions of your business on Twitter! I mean how cool is that!
It has one of the most simple dashboards & the best part is you don’t have to search for your results. It is presented right in front of you!
Moreover, the mobile version makes it convenient for marketers to check the stats anytime they want!
Some key features:
· No bots or referral spams
· Individual visitors & actions analytics
· Heatmaps
· On-site analytics
· Uptime Monitoring
Price- Partly Free
Mixpanel
Very similar to Google Analytics, one of the crucial features of Mixpanel is Event tracking.
Here you can specifically track a particular event without having to code those events manually. They have a tremendous customer support panel, regardless of what package you can go for.
Some key features:
· Behavioral Analytics
· Messaging & Testing
· Data Science
· Data Governance
· Infrastructure
Price: Partly Free
Kissmetrics
Kissmetrics allows you to track the movements of individual visitors throughout their websites.
You can see how customer behavior is changing with time, their references.
The “Timeline View” of visitor activity makes up for an easy-to-understand visual format. In short, if you are interested to know each individual journey through sales funnel, then it is the right tool for you.
This people-focused tool tracks individuals through multiple visits to your site which helps you get a proper insight into the psychology behind your customer’s purchase. What’s more, is that it has an inbuilt email marketing function to send automated emails & generate leads!
Recently, after Neil Patel undertook the brand, it has got a re-branding.
Some key features:
· Timeline View
· Individual tracking
· Automated email marketing
Price- Paid
Apart from these, there are few other visitor analytics tools like Spring Metrics, Woopra, Crazy Egg & Chartbeat which can be used as well.
Ultimately, there are tons of analytics tools available in the market.
You need to choose which one suits you the best. If your budget allows for it, there’s no reason you have to limit yourself to a single analytics tool. Using more than one can give you a better-rounded picture of what’s going on with your site.
Also, different businesses might need different sorts of analytics tools. At times, a single tool might be unable to deliver you proper results. It is better to go for an expert who knows his way using several tools for a report.
Want some help? Consult us at Skyram Technologies for all sorts of digital marketing & business analytics. Contact us here!
And for more such amazing blogs about different marketing tools, read here!
