CRM software has become one of the most popular tools in digital marketing. Companies are adopting or upgrading to new CRM systems to help them target the right customer and retain them for the long term.
Now, with so many CRM tools in the market, you can get confused as to what tools to use.
Now before going into further details, let’s understand what exactly CRM software is.
What is CRM software?
Customer relationship management (CRM) software is a broad category of tools designed to keep track of their customer relationships, manage sales and marketing processes, and deliver a more efficient service. It serves as a repository of customer contact information, but also stores records of their interaction data and helps facilitate workflow automation.
What are the uses of CRM software?
· CRM systems allow marketers to use aggregated customer information to better personalize their marketing outreach.
· A CRM system helps the sales team to understand the context & content of the sales deal.
· It helps to build customer relationships with better targeting audiences.
Now that we have an understanding of CRM tools, let’s talk about the top 5 popular CRM software in the market.
ZOHO CRM
It is one of the most sorted after CRM software in the industry. You can utilize this web-based CRM to serve your clients and increase your business.
The main features which make Zoho unique are it’s lead & contact management, purchase control, sales pipeline management, sales force automation, etc. It has a trial version available.
With Zoho CRM, you can follow sales, automate routine business duties, and engage clients on various platforms.
Zoho is perfect for sole entrepreneurs and small companies as well as medium-sized companies.
The Opportunity Tracking tool of Zoho allows you to track where your client is in the buying stage, as well as contact history, deal size & also competitor’s profile.
Salesforce
Salesforce is arguably the best CRM software in the market.
It is a large platform, and a lot of services are available here, you have to choose which one fits better for your work and opt for it. It helps teams boost their sales, close deals, manage leads and boost productivity. Salesforce is an integrated CRM solution that covers sales force automation, customer service, marketing, campaign management and more.
The mobile apps for iOS & Android allow real-time information from its dashboard.
SAP SE
It is a multinational software corporation & currently ranks at the top in the enterprise resource planning (ERP) field.
Currently, the company serves more than 180 countries. The company’s ERP system enables its customers to run their business processes, including sales, production, human resources, and finance, in an incorporated environment. SAP software is used to support organizations with the management of business areas, such as finances, logistics, and human resources. It is mainly used by big companies with lots of target data & resources.
Oracle CRM
A leading player in the CRM market, Oracle helps businesses optimize their sales processes and boost sales productivity in effect. Its rich user-friendly interface helps businesses to oversee & manage customer relationships.
Once you have Oracle, you don’t need any added software to use it. There is no need for multiple logins. Oracle CRM also does this without compromising data security, with safeguards like Cross-Site requests, user validation, VPN, and advanced forgery protection in place.
Microsoft Dynamics CRM
If you are an avid Microsoft user, you would know about Microsoft Dynamics 365. It is a paid platform but it is more than your average CRM. Out of the box, the product focuses mainly on Sales, Marketing, and Customer Service sectors, though Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary framework to customize it. Recently, it has also grown as an Analytics platform driven by CRM.
Other than these, few other software like HubSpot CRM, Salesmate CRM 7 Agile CRM are also often used by marketers to improve their customer management.
Hopefully, now you have an idea about the latest & most popular CRM tools in the market. However, just so you know that different businesses require different software. So, it may change with the type of customer you are dealing with.
Hopefully, now you have an idea about the latest & most popular CRM tools in the market. However, just so you know that different businesses require different software & every tool in the market have their own limitations. So it is best to use your own custom-made CRM tools which would perfectly fit your business dynamic.
But a very few companies can actually provide you with a efficient CRM software. Good news is that in Skyram Technologies you get personalized CRM tools. Want to try it out? Connect with us here!
What is the best CRM tool according to you? Comment here! Also, for more such blogs read here!
Hopefully, now you have an idea about the latest & most popular CRM tools in the market. However, just so you know that different businesses require different software & every tool in the market have their own limitations. So it is best to use your own custom-made CRM tools which would perfectly fit your business dynamic.
But a very few companies can actually provide you with an efficient CRM software. The good news is that in Skyram Technologies you get personalized CRM tools. Want to try it out? Connect with us here!
What is the best CRM tool according to you? Comment below!
Also, for more such blogs read here!
