There was a time when artificial intelligence, data-driven digital marketing, lifecycle marketing were ambitious concepts used by a very limited number of people!
In 2020, these are among the top trends of digital marketing that companies are trying to get their hands on to stay at the top.
And frankly speaking, it is high time now that we divert from the usual marketing tricks & try to adapt ourselves to the world. We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict.
Today, we have 7 digital marketing trends for 2020 that might help you to envision or create a proper structure for your future.
The age of Artificial Marketing
Image Source: singlegrain.com
We can’t stress enough on this one.
AI has already proven its dominance in almost every aspect, be it automobile, healthcare, agriculture, education & whatnot.
AI is proving to be a great tool in terms of marketing as well. It can analyze consumer behavior and search patterns and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.
Wonder how AI is being used daily? One great example is the Chatbots!
The advancement of chatbots is a great example of artificial intelligence marketing. Facebook Messenger marketing bots uses a natural language processing software to understand consumer behavior & respond like a real person.
Want some more insights? Read our article on Facebook Marketing here!
Programmatic Advertising
A part of automation only, programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying.
This automation makes it fast & more efficient, resulting in higher conversion rates & lower acquisition costs. Not only do the results tend to be better, but “outsourcing” these tasks to a bot also frees up time in your schedule to handle more important tasks.
It is really automation at its best!
Think about SmartyAds or Adobe Marketing Cloud, they are a form of programmatic marketing that navigates online marketing advertising for you.
Alternative Social Media Advertising Channels
What comes to your mind when we say social media marketing?
You think Facebook, Instagram, Twitter, right?
But we are here to tell you that just by posts, your business won’t succeed. Think of other communication platforms out of Facebook.
Click rates are going down as usage of mainstream social media is decreasing. But what companies will have to do in 2020 is to leverage more communication channels.
Think of newer social media apps like Helo or ShareChats or Vigo.
In addition to chatbots, you’ll see more people leveraging tools that allow push notifications like subscribers.
Personalization is the key
The primary issue with marketing is that it is very unpredictable.
Chances are you are more likely looking at 97% plus of your visitors never converting.
Through personalization, you can convert more of your visitors into customers. Take Amazon, for example, they know your patterns and what you typically buy so they show you what they think you want to see in order to boost their conversions.
In 2020, if you want to boost up your sales here are a few statistics that can help you, according to Single Grain:
· 90% of the customers claim they find personalization appealing
· 63% of consumers are highly annoyed with generic advertising blasts
· 80% say they are more likely to do business with a company if it offers personalized experiences
Interactive emails
Email is something we all use in the corporate world.
But, recently there has been a drop of 9.4% in 2019 in the email marketing sector.
Does it imply that email is dead?
No, email is here to stay.
However, rather than abandoning this fruitful channel, digital marketers are reviving it with a new coat of paint.
Lately, we’re seeing a swift decline in plain-text emails and newsletters. In their place are gorgeous, pixel-perfect emails that look ripped from a web designer’s portfolio.
There are highly polished designs do more than just impress, they improve conversions. Readers are more likely to click stylized buttons with accompanying images than they are plain-text links.
Doing sentiment analysis
Sentiment analysis or social listening is the practice of analyzing the reactions of users and customers to a product or service, typically on social media or other places online.
Take reviews, for example, reviews online are not always “I do like this/ I don’t like this”. There are a lot of grey areas in between.
Sentiment analysis usually involves data-collecting tools and algorithms to scour online responses to your brand and evaluate them.
The trend has been in the market for long, but it is making noise with emerging technologies.
Being relatable to Gen Z
In 2020, data says that Gen Z will make up for 40% of the consumers.
The youngest market is also the quirkiest, so marketing for them is tricky. They prefer authentic, diverse content with a sense of humor in it.
To turn them into your potential customers, you need to up your game & build a real brand for your business.
Are you ready for 2020?
The upcoming 2020 digital marketing trends are, paradoxically, both more human and more mechanical.
To find the right balance you need a definite marketing game-plan to stay ahead!
Want some help? Contact us at Skyram Technologies. Our marketing team will give your expert insights & plans for your business goals.
And for more such a blog, read here!
