Most of the businesses at present run digital marketing campaigns. Without a well-planned digital marketing strategy, it is tough for any business to survive these days. It is one of the best ways to generate substantial profit and boost the reputation of your organization.
Now, the digital space is constantly evolving and expanding. This is what makes it different than the offline world. Thus, marketing techniques have to be creative and unique. Is your digital marketing strategy generating the desired revenue?
Let us explore some of the deadliest digital marketing mistakes that you have to avoid to make sure your business succeeds.
1) Running online marketing campaigns without any specific goal
This is a very common mistake that most marketers make. It is important to research while creating a digital marketing strategy. The business goal needs to be specific. The aim of marketing within different digital platforms, need to be SMART (Specific, Measurable, Attainable, Realistic, Timely bound).
Without specific goals, there won’t be any results. The worst is, you will end up with multiple complicated situations. Thus, it is important to identify the following factors while creating social media marketing campaigns.
- Why is it important for your business to run the campaign?
- Who is the target audience?
- What kind of content does the target audience prefer?
- Where do you want to publish the materials and when?
- How are you going to track the activities?
2) Missing out on the mobile audience
This is another important factor that a lot of digital marketers don’t think of. With more than 3 billion people using smartphones worldwide, it is important to focus on mobile audiences. People are using smartphones these days more than the desktop or laptop. Thus, the content needs to be optimized for mobile marketing.
Your website needs to be mobile responsive. A good option is to create a mobile application for your business. You need to make sure that your website is mobile optimized, the content is written in a user-friendly way and the website (and mobile app) needs to have fluid navigation.
3) Not spending effective time on social media
A lot of people consider spending time on social media to be a waste of time. That is true if you are randomly scrolling through the different social media platforms. It is important to spend time objectively on social media.
Social media marketing channels are easy to operate and cost-efficient. There are multiple aspects to promote in social media. The numerous platforms offer a myriad of opportunities to promote your business, your website, display ads, guest posting, video advertising, and more.
Do not stay focused on a single platform. Take advantage of multiple digital and social media platforms for promoting your business. While working on social media marketing plans, make sure to include the following factors:
- Well-planned objectives
- Creating content to offer an engaging experience with the audience
- Post the right content at the right time
- Make use of the post scheduling tools
4) Not updating a website
A lot of businesses keep the same website for years. Do not make this blunder. This is the reason why the bounce rate increases. With the evolving times and years, the website needs to be upgraded and redesigned.
Your website is the hub of all the online marketing efforts. Thus, it needs to be updated periodically. Also, if you have an obsolete website design, it will not serve the target market. Thus, you will be losing potential leads.
- While updating, it is important to keep certain factors in mind.
- Branding, user-friendly content, and navigation should not change under any circumstances.
- Ensure a simple yet intuitive user-interface
- The site needs to be optimized and responsive
- Make use of CTA’s efficiently.
5) Not engaging with your target audience
Digital marketing, social media marketing or any other forms of online marketing requires engaging with your target audience. It works better if you can do it in real-time. Do not ignore the importance of engagement.
Create an online marketing strategy that emphasizes interactive experience for customers. Post infographic content that engages your audience, involve them and ask for their feedback. It is a good idea to like, comment, and share posts/contents from other people and businesses.
It will diversify your profile.
- Some factors to consider while engaging with your target audience.
- Create and post unique content and make sure it is consistent.
- Add pictures and videos to the content
- Create guest posts on multiple other platforms that are relevant
- Make use of appropriate hashtags so that you can expand the customer reach
6) Do not only target customers
In a lot of cases, marketers only stick to targeting new customers and only customers. Instead, make sure to offer better quality services. Do not shift your focus from loyal customers while trying to garner new customers.
Remember that brand loyal customers are an asset to the company. This is why it is imperative to target existing customers as well so that they stay loyal to the brand. Create a social media marketing strategy to garner new customers as well as make sure to retain loyal customers.
7) Ignoring the SEO opportunities
This is a significant blunder that a huge number of marketers do. Search Engine Optimization (SEO) makes a website or a particular content appealing to the major search engines like Google, Bing, and Yahoo.
SEO plays a vital role in multiple businesses to acquire higher rankings on the search index. Thus, it is imperative to consider SEO to promote business along with digital marketing efforts.
Consider the following factors to improve SEO:
- Meta titles, meta descriptions for every page
- Create easy-to-read content
- Add visuals in your pages and increase time spent
- Include alt-text on every image featuring the focus keyword
- Increase the number of quality backlinks for a website
Taking advantage of digital marketing is simple but there are certain mistakes that need to be avoided. In this blog, we have compiled a list of significant mistakes that every marketer should avoid.
Review the above factors to make sure you are not doing any one of them. Share your thoughts if you have gone through any such scenarios in your digital marketing campaign experience.
At Skyram Technologies, we have got certified and proficient online marketers that create and execute fail-proof and results-driven digital marketing campaigns that ensure optimal ROI. For the best online marketing results, get in touch with us here.
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