In the last two years, we have seen how sudden market changes can be. To survive the market changes, the one and only thing you have to do is increasing the conversion rates. This means the goal is to reduce customer churn.
Even when your online store is doing great, then too, you might see churn. It could be for a lot of reasons – like outdated information, issues with landing, bad color choice, slow site speed, bad copywriting and so many more.
This is where you shall need a digital marketing agency in Pune.
Whatever the problem is, the end goal is to increase conversion and reduce customer churn.
But before we get into that, let us share in brief, what is customer churn.
What is Customer Churn?
Customer churn happens when your website visitors decide that they don’t want to buy your product or service. Let’s say every month there are some of your clients who renew their subscriptions and also new customers register.
Now, if some of the customers from the previous month, don’t want to renew their subscriptions or cancel the subscription, then the lost ones are the churners.
According to the best digital marketing company in Chennai, no matter what business you are in, you will always find churners at one point in time! This is why you have to focus on increasing conversions for your business.
So, here is how to reduce churn and increase conversion in an e-commerce landing page.
1. Answer Before There is a Question
When you have visitors on your e-commerce landing page, they will want to know your offers. Simply put, what will they get from you. This is where an FAQ section comes in. An FAQ section is a second-place where most of the viewers go after checking your product.
When you add an FAQ section to the landing page, it gives you the chance to confirm your authority. You can not only advise people on using the product but also share links to useful blogs for more info.
As the pioneering digital marketing firm in Bangalore, we can say, the best way to create a convincing FAQ section is the use software instead of guessing what you should cover. Use software to get insights into your customer needs.
Did you know that 40% of the consumers want a human contact instead of self-service? With this in mind, create a searchable FAQ page. This will take away a lot of stress from the customer support department.
2. Set Positive & Realistic Expectations for Your Audience
The very basic rule of converting your audience into customers is to share the real thing. When your visitors come to your website, they expect to get something. The closer your landing page matches their expectations, the higher are your chances of conversion.
The premium digital marketing firm in Delhi says, the landing page is the starting of your relationship with any customers. Thus, focus on grabbing as much attention as possible. Only after that, you can start to tell your story and ask for their personal information. And that too, not all at once, but in small pieces, one at a time.
Google survey shows that users need only 1/20th of a second to shape an opinion about your website. Within that time they decide whether they want to stay or leave.
According to the best digital marketing agency in Chennai, users find it more appealing if the landing page design is simple which reminds them of something they have already seen.
Thus, stick to the common layouts and bring in new elements with caution.
3. The Personal Touch
People show more interest in buying from the brands that share personalized recommendations based on purchase history. Thus, to increase conversion, it is wise to offer services based on segmentation.
Being the top digital marketing company in Pune, we can say, use everything you know about each segment of your audience. This could be related to the location, job, needs, and more. Try to predict their preferences while creating the landing page.
Once again, it is better to use software that collects customer data. Use it to generate dynamic product offerings, promotions, and discounts.
Finally, you can use a CRM system that will allow a support agent to see the complete conversation of a client. In this way, they can offer new options to them. This approach is used by digital marketing agencies in Bangalore and has the highest possible conversion rate.
4. Offer Customers the Freedom to Subscribe & Unsubscribe
Did you know that 46% of the customers report getting occasional newsletters that they have not subscribed to? 24% of the people say that they always unsubscribe from them.
There is no doubt that people love freedom and this also includes receiving emails and website notifications, subscribing to messages, and more. When someone doesn’t want to receive emails, they should be able to opt-out without any guilt.
Ask any digital marketing agency in Chennai, they will say that if you have someone on the email list who cannot unsubscribe, you shall have the following three problems:
- First, people will mark your emails as spam. Now, if a lot of users do that, then your IP shall be marked as blocked. Also, your reputation shall be at stake, and you might get fined for sharing unsolicited information.
- Secondly, you shall never be able to get those who unsubscribe and buy anything from you in the future.
- You will end up with an email list of people who are not interested in your offers.
These are some of the factors that reduce conversion rates. Thus, always offer an unsubscribe link in the newsletters and emails.
5. Prioritize Customer Support
Did you know that customers are 4X times more likely to switch brands due to poor customer service? Thus, if you want to increase conversion from your e-commerce landing page, quality customer service is a must.
Yes, it is true that customer service comes after conversion. But when you serve every customer with the best possible support, then your customers feel important and the word of mouth spreads like wildfire!
For instance, when there is a visitor on your landing page, offering an instant response to a support-related query is crucial. To connect with more visitors and persuade them to convert, make sure to add a live chat feature.
This is again where a digital marketing company in Delhi comes in handy.
Keep a call-back option if you want to convey more to your customers than just a few lines of text on your landing page. Make sure to stay active on social media responses to increase conversion.
6. The Landing Page has to be Ad-relevant
To increase conversion rates, the ad that is bringing people to your landing page has to match with the theme and design of the landing page itself. To ensure this, you have to take the following actions:
- Create a detailed buyer persona to make a highly targeted landing page for every segment of your audience.
- The message of the ad has to be consistent with the corresponding landing page. For instance, if the PPC ad offers a discount then it should be in the front or center of the landing page.
- Make sure that the CTA relates to the message of the landing page. Place it where the visitor is most likely to see it.
- All the landing page contents should be unique and different otherwise it will confuse the viewers and you will lose chances of conversion.
Take the help of a digital marketing agency in Pune to get all these things done like a pro.
Some Final Words
If you want to increase conversion, the most important thing to check is why are your visitors leaving. Because that is the first sign of something going wrong. Make changes to the areas where the visitor churn rate is high and figure out the possible factors that are driving the clients away.
Remember that there is no such thing as a “perfect marketing campaign”. You will have some wrong customers as you move ahead. However, don’t neglect to reach out to your customers and ask them to rate your services. Follow it up with a thank you message.
Only when you make an effort to learn more about the audience’s needs, you can come up with a strategy to increase conversion. If you are in search of the pioneering digital marketing agency in Bangalore, get in touch with Skyram Technologies today!
