It goes beyond saying that Facebook is one of the best and most used social media platforms for digital marketing. With more than 1.7 billion active users daily, you have a myriad of opportunities to expand your brand awareness.
It is not a difficult task to optimize Facebook marketing if you can pay a tad bit of attention to the metrics and analytics. In this blog today, we are going to share 25 effective tips and tricks for using Facebook to market your business.
We have segregated the 25 tips in 4 different segments. They are as follows:
The Basics
1. If you already have a Facebook page related to your business or services, then it is imperative to double-check the “about” section. In this era of online information, make sure you are offering all the vital information to your target audience. The “About” section should be updated.
2. Test the content! A lot of us have heard that video and short snippets get the maximum likes, but you will not get to know this unless you test this theory.
3. Ensure you have some reviews. If you don’t have reviews on the Facebook page, it is time to stop and work on that. This is one of the most preferred places where people look for reviews.
4. Follow the 7-days work every week. There is not a single day where users don’t engage on Facebook. Thus, you cannot have a “Facebook holiday”. Make sure you have something for every day and keep a track of the activities to know when it is highest.
5. Utilize Facebook tabs. Facebook tabs are good options to generate leads and engage with the target audience. These are ideally the landing pages for Facebook. Create multiple tabs for promotions, trials, and featured live events.
Make sure you post to win
6. “If something worked once…..” chances are you will have returning audiences because they would want to see your post again. It is important to wait for some time and then post something new. Too much same content in a short span will reduce interest and hamper engagement. Spread it out to cherish the benefits of a continued encore performance.
7. Pin relevant posts, especially the time-sensitive ones to the top of the page so that it gets the necessary attention.
8. It is important to keep track of the timing. Schedule your posts in such a way that it appears at a time when your target audience is online. Do a bit of research on the optimal timings to post.
9. Utilize the user-generated content. It is important to remember that the user-generated content drives more engagement and portrays that you have a serious love for your target audience.
10. Share funny memes that make your audience feel good. People want to be entertained and feel good about them on Facebook. Post funny memes. We all love sharing funny memes which means your brand will reach a wider audience.
11. Keep working on the Q&A. Ask questions to your audience. People love Q&A’s because they deliver an instant answer. Create engaging questions but limit them to 15 questions maximum. Keep a teaser question for the next session.
Increase engagement
12. Create as many contests as possible (not too many in a certain period though). Contest posts are shared quickly.
13. Create and share polls by leveraging the reactions. Keeping the reaction feature in the poll will allow the users in expressing the opinions quickly.
14. Create posts with “fill in the blanks”. This will be a fun and engaging post for the audiences. For instance, you can create a post like “the one thing from (your brand) I can’t live without is___________”. Let the users fill in the blank.
15. Put things to vote. You can put up a new product, a design, or anything else for vote keeping two or more options. It increases engagement, especially for the people new to your brand.
Redesign your social media image
16. Keep changing the cover photos periodically. It is the biggest picture on your Facebook page and it is highly likely that the users will see the cover photo first. Change it frequently with promotions, product launches, or any other events.
17. Get your customized URL. Facebook offers tailored URLs to business pages with more than 25 likes. This will make it easier for people to find and remember you.
18. Be clear about your products and services. Include a statement of transparency on the Facebook page and back it up with live events. Answer honestly for queries and feedback from audiences.
19. Engage in the comments section. If you actively engage with your audience, you can generate more interest in your brand.
20. Make sure that you use a “social” tone while interacting with your audience. A social media tone is much more relaxed, and low key.
Facebook Ads play a vital role
21. Create popup ads! To add a unique touch use vibrant colors, use urgent language and symbols.
22. Check on your audience before you launch. Ad preferences will allow you in targeting your audience before launching the ad campaign. Ad preferences allow you to target your audiences effectively. Facebook will let you choose custom and lookalike audiences for different sections of the market.
23. Do not stop retargeting. Follow the people who are visiting your website on Facebook. Install the Facebook tracking pixel so that you can engage in multiple platforms.
24. Keep a track of the SEO. Bring in your SEO game to Facebook. The similar keywords that help you in generating more leads for a website will draw attention to your Facebook page too.
25. Finally, don’t forget to include the CTA’s on the Facebook page. You already have an audience and they want to engage with you. Thus, offer them a final push across the conversion finish line.
Facebook marketing works on engagement and it is imperative to make the world see how your brand can offer them services and products they need. Are you looking for experienced digital marketing professionals for Facebook engagement? Share your thoughts and requirements with Skyram Technologies here.
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