Social media marketing companies in India especially, digital marketing agencies in Delhi NCR and digital marketing companies in Kolkata use social media strategy skyrocketed during the epidemic in 2020. In fact, 69 percent of North Americans used social media in 2021, and these figures are expected to rise as new features and social media platforms are introduced.
During the pandemic, other channels including radio and television suffered a 4% drop in reach, underscoring the significance of leveraging social media to reach your audience.
If you haven’t started using social media for your business yet, now is a fantastic opportunity to do so and take advantage of the vast audience that is available to you.
Whether you’re a marketer or a business trying to update your social media strategy, we’ve got 15 fantastic social ad strategies to help you outsmart your competitors in this post.
Social media marketing companies in India must use these 15 social ad strategies to surprise your competitors
1) Digital marketing agencies in Delhi NCR should create a brand strategy
Through this process, social media marketing companies in India can build the picture you desire in your audience’s minds. It helps them to think of your firm with a brand strategy. It will also transmit behaviors and words that reflect the values of your firm. You want your customers to understand why you’re in business.
In a nutshell, creating a brand strategy is all about telling your company’s story. Brand narrative explains a few things. For example, why you started your firm, how you got to where you are now, and what values and ideas it stands for. Customers will be able to connect with you on a deeper level as a result.
Brand narrative explains a few things. For example, why you started your firm, how you got to where you are now, and what values and ideas it stands for. Customers will be able to connect with you on a deeper level as a result.
This not only conveys important information about your firm to your audience. It also aids in their recall of your brand. They feel good about supporting a company with which they identify. As a result, it also helps to keep your clients loyal to your brand. More importantly, your brand has an impact on the bottom line of your company. This is because people are more likely to support brands with which they are familiar.
2) Social media marketing companies in India should create a marketing funnel
A marketing funnel, also known as a purchase funnel, is a company’s blueprint for guiding potential customers from their initial contact with the brand to becoming paying customers.
A marketing funnel works in three stages. Starting with the widest area at the top (Top of Funnel) that attracts a large number of individuals, to the smaller section in the center (Middle of Funnel), and finally to the even narrower section at the bottom (Bottom of Funnel) that attracts serious purchasers.
This is the most important thing to remember when constructing a marketing or sales funnel is to think about it from the customer’s perspective. It is a time saving process.
3) Digital marketing companies in Kolkata should create a compelling offer
A compelling offer is also known as a mafia offer. It usually follows your lead magnet. Also it is an attractive offer that your target consumer cannot refuse to buy. It helps digital marketing companies in Kolkata and digital marketing agencies in Delhi NCR to create their brand’s customer base.
To design a great offer, you have to naturally comprehend a few things. You must know your customer down to the last detail. You’ll also need to be well-versed in the business climate and your specialization. Of course, you must be aware of your competitors. The more you understand those three things, the more likely you are to build an offer that entices people to take action.
4) Social media marketing companies in India should create a lead magnet
A Lead Magnet can make or break your lead generation efforts. It is also crucial in the development of a Customer Value Optimization system. Even if you’ve never heard the term “Lead Magnet” before, chances are you’re already familiar with them and have probably downloaded one yourself at some point. Lead magnets are highly popular in inbound marketing for one simple reason: they work, and they work very well.
Source: Free Movement Marketing
5) Automated email marketing
Marketers use email marketing automation to send their mailing list subscribers triggered or planned promotional emails. Through meeting certain criteria, it enables online marketers to send personalized communications to prospects and customers on a regular basis.
6) Content marketing
Information marketing is a strategic marketing technique. It focuses on producing and delivering valuable, relevant, and consistent content in order to attract and maintain a specific audience. In addition, eventually, to drive profitable consumer action.
7) Website SEO
Search engine optimization (SEO) is the method of producing your website more seo friendly. Also, the title of a person who works in this field: We recently engaged in a new SEO to help us boost our online presence.
8) Video marketing
Digital marketing agencies in Delhi NCR and digital marketing companies in Kolkata use video marketing to promote and market a product or service. Also, it increases engagement on your digital and social platforms by educating your consumers and customers. As a result, it helps to reach out to a new audience.
9) Social media marketing companies in India should use leverage stories
As marketers, we employ storytelling to help people remember what we’re saying. We tell stories to assist prospects understand our goods, we utilize business stories to develop trust and transparency with customers, and we use stories in sales pitches to persuade them.
10) YouTube SEO
The method of optimizing your YouTube channel’s page, playlists, metadata, description, and videos is known as YouTube SEO. You may use YouTube’s search engine as well as other search engines to optimize your videos. Users can find your films on Google, Bing, and other search engines.
11) Live video
Live streaming is a social media tool that allows marketers and consumers to upload unedited, live footage in real time on platforms like Facebook and Instagram. Raw and genuine video rose in popularity as audiences began to demand more authenticity from marketers.
12) Social media advertising
The process of matching social network users to advertiser-specified target groups is known as social network advertising. Developing activities on social media platforms, interacting with subscribers, and executing social media ads are all part of social media advertising.
Certain people use social media to create a strong brand image. But the others embrace it to increase website traffic and sales. Social networking could also allow you to create a network surrounding your company, as well as serve as a customer service channel for your customers.
13) Search Engine Marketing (SEM)
Search engine marketing (SEM) is a digital marketing approach for increasing a website’s exposure in search engine results pages (SERPs).
Internet marketing refers to marketing activities carried out solely on the Internet by corporations and other organizations. Businesses pay for their advertisements to display alongside search queries in search engines through search engine marketing. Search engines include Google, Yahoo, Safari, and Bing, to name a few.
14) Audio ads
Audio advertising are distinguished by creatives. In which the audio soundtrack takes center stage in conveying your message. A single image or basic animation is usually used as the visual component. Audio ads, also known as programmatic audio ads, are an automated method of purchasing and selling advertising space. The technology connects advertising and audio content creators via automated technologies. Digital radio, podcasts, and music-streaming services are all examples.
15) Retargeting
Digital marketing agencies in Delhi NCR and digital marketing companies in Kolkata should use retargeting strategy. Retargeting is a direct marketing approach that involves redirecting consumers who have visited your website after they have left and gone to other websites. A good example is a user that browses your site, enters their email address, and then forgets to return. Your retargeted email ad would serve as a reminder of their visit to their site, as well as any specific things they looked at.
