Digital marketing agencies around India can assist you boost your conversion rate. Digital marketing agencies in Delhi and digital marketing agencies in Mumbai, in particular, have extensive experience in this field. It aids in the development of your conversion rate. More of your site traffic translates to meaningful actions that expand your business, such as filling out a form to become a lead (for example, seeking a quote for a repair service) or making a purchase, if your conversion rate is higher.
What is the conversion rate?
The percentage of users to your website who fulfill a targeted goal (a conversion) out of the total number of visitors is your conversion rate. Successful marketing and web design are marked by a high conversion rate: It indicates that people want what you’re selling and can simply obtain it!
Conversion is an important goal for every eCommerce business. While having a large number of visitors is ideal, what good are millions of visitors if they don’t interact with your site or take action? It’s time to assess and improve if you’re not converting shoppers into buyers.
Also, have you heard the phrase “analysis paralysis” before? It’s the idea that having too many options might make it difficult to make a decision. This might happen to visitors to your website if there are too many locations to look at or if the design is confusing.
Visitors will not convert if this occurs. As a result, raising your conversion rate will help you reduce your cost per acquisition.
Conversion rate statistics
Firstly, conversion rates differ greatly depending on the industry and business style. Secondly, you can discover average conversion rates for Google Search, Display, Shopping, Facebook, and more by visiting our conversion rate benchmarks.
Let’s look at ways to improve your conversion rate immediately.
Here are 10 ways to increase the conversion rate of digital marketing agencies in Mumbai and Delhi and digital marketing companies in Bhubaneswar right now
1) Digital marketing agencies in Delhi and Mumbai should use a CRO planner
A conversion rate optimization (CRO) strategy aims to convert more of your visitors into paying clients. While each CRO plan will differ from one organization to the next, the general steps will remain the same. You must choose critical KPIs as well as your target audience. Then you must gather user feedback and other data in order to choose what you will test.
Firstly, it can be difficult to get started with conversion rate optimization. Then, what is the first thing you should do to improve your conversion rate is make use of a CRO planner. You’ll be able to examine and build a strategy for raising your conversion rate with the help of a CRO planner. CRO planners are advantageous since they guide you through the full process from start to finish. Thus, in India digital marketing companies in Bhubaneswar and digital marketing agencies in Delhi should use a CRO planner to increase their conversion rate.
2) Shorten your forms
Users don’t convert for a variety of reasons, one of which is friction in the process. If you have a long form, for example, visitors may be hesitant to fill it out. It is your responsibility to eliminate hesitation rather than to create it. You can build trust with your audience by reducing your forms. Furthermore, because it takes less time to finish, consumers are more inclined to do so.
3) Include social proof
Did you know that before making a purchase, 89 percent of people read online reviews? Positive evaluations are also one of the top three buying influences for 49 percent of buyers, according to the study. Your reputation and internet presence, without a doubt, have an impact on your conversion rate. That is why social proof should be included on your website.
You might include a link to your Yelp or other directory page where customers can leave reviews. Digital marketing companies in Bhubaneswar and digital marketing agencies in Mumbai should also provide testimonials and reviews on your site so that people aren’t directed to a third-party site. Your customers should be able to tell that they enjoyed utilizing your product or service. Your conversion rate will suffer if it isn’t.
4) Digital marketing companies in Bhubaneswar and digital marketing agencies in Mumbai should track how people interact with your site
If you don’t understand how users engage with your site, it will be difficult to boost your conversion rate. But how can you know where visitors get tripped up? You can see screen records of users on your site using website analysis tools. You’ll be able to watch what people click on, if they skip an offer, and if they abandon a form in the middle. Heat maps of your site should also be included in these tools so you can identify what aspects stand out and what grabs the eye.
5) Add live chat
If a web visitor does not convert, it is possible that they have a question or concern about your product or service. Consider adding live chat to your website to avoid losing potential consumers. Your customer service or sales representatives can use live chat to address the concerns of potential customers who are on the fence.
6) Digital marketing agencies in Mumbai and digital marketing agencies in Delhi should conduct A/B testing
Sometimes it’s not evident what succeeds and what doesn’t. You should do A/B testing if this happens. Examine which headlines, colors, copy, layout, and CTAs are most effective for your target demographic. Experiments should be creative. You may, for example, experiment with a completely different style of CTA or altogether change the format of your copy.
7) Increase trust and remove friction
Users will not convert if they do not trust your brand or if the process is too difficult. So, how do you build trust? You can employ a variety of strategies, such as money-back guarantees, regular content updates, avoiding spammy links, and making the site simple to use. If it appears that you haven’t updated your blog in two years or that there are numerous broken links, there is friction and distrust. You can also include team bios so that your audience understands who is providing the material.
8) Create abandoned cart email campaigns
Have you ever visited a website, added something to your cart, and then chosen not to complete the transaction? We all do it, which means it’s most likely happening on your site as well. You must not overlook those potential customers. An abandoned cart email campaign should be sent to everybody who leaves their cart unattended.
9) Try another offer
Don’t get too caught up in the design, copy, and other aspects of your landing page that you overlook the necessity of selecting the correct offer. Because your offer must be appealing to your market, this has one of the most significant effects on conversion rate. If your conversion rate is low, try a variety of offers until you find one that appeals to your target demographic. It’s possible that your market won’t respond to your first, second, or even third offer. However, if you keep experimenting and tracking your outcomes, you’ll finally come up with a winner.
10) Offer a money-back guarantee
Consumers, as marketers and business owners, are wary of taking risks. They don’t want to risk their money unless they’re confident they’ll get exactly what they paid for. A money-back guarantee can help calm nerves and overcome objections.
You’ll learn the best insider strategies for providing a money-back guarantee in this video.
We’ve given you some pointers to help you improve your conversion rate, but now it’s time to put them to the test on your own site to see what you need to do. We also suggest making recordings. As your visitor navigates your page, it’s as if you’re peeking over his or her shoulder. A/B testing will help you put what you’ve learnt into practice. As you test and tweak, your conversion rate will improve. Thus, digital marketing companies in Bhubaneswar, digital marketing agencies in Mumbai and digital marketing agencies in Delhi should follow above mentioned steps to increase their conversion rate.
